Financial Reporting HSBC Bank Essay

HSBC curse is a branch of HSBC Holdings plc and has its headquarters based in London. The marge provides a wide range of monetary products and services to individuals, governments, non-governmental giving medications and companies. It provides banking products and services in the domestic as swell as the world-wide market (Gianaris, 2001). HSBC conclave of banks is maven of the organizations of its kind that offers the largest banking and fiscal services wholly over the world. The gild has 8,500 offices in 86 countries and territories in Europe, Hong Kong, Asia, Middle East, North America and Latin America.The order has been listed in the stock exchange markets of London, Hong Kong, bleak York, Paris, and Bermuda (Jao, 2001). The come with has just about 220,000 sh areholders in 119 countries and territories. The company provides a wide range of products to its over one hundred million customers. The company has four categories of customer groups and businesses Persona l monetary serve, Commercial Banking, Global Banking and Markets and private Banking (Gardener & Versluijs, 2001). Financial reporting is the process of pile up the formal records of the pecuniary activities of an organization or an individual.It involves preparing the fiscal statements of a company. The organization aims at finding out its monetary military position in the picayune run or in the ache run period. The HSBC bank prepares its financial reports according to the gener all toldy accepted accounting principles of Canada (Mcmenamin, 1999). Financial inform biography The company prepares financial reports annually, semi-annually and every quarter. The company files meanwhile reports after every tercet or six months, that is, semi annual and quarterly financial reports.These reports bring on the financial performance of the company for the stipulated period of time (Das, 2004). The companies linked with HSBC bank are required to prepare semi-annual reports. On t he other hand, quarterly reports are not compulsory for all countries. Regulations regarding the format of stave reports differ in each country. The interim reports may be short or long depending with the country. The examine for filing the interim reports similarly vary with the different countries (Pietrobelli, Ffrench-Davis, Zamagni, & Ocampo, 2000).The muniment of preparing interim reports by the bank outhouse be traced back to the mid-year of 2002. The quarterly reports started being in operation with the first quarter of year 2003. The financial reports are essential to the researchers and that is why the company requires adequate filing of all financial statements of the bank (Mcmenamin, 1999). The company maintains timely preparation of its financial reports. It uses clear crawler technology to track and update the financial records. The corpse of preparing financial reports is very functional since it uses PDF format.This computer program allows the documents to be searched easily and can be copied into other documents more easily. The size of the PDF documents allows them to be downloaded more easily. The financial reports are presented in full-color native PDF for ease in reading them. The interim reports are easily obtained through the Global Reports Library on seek and Markets (Pietrobelli, Ffrench-Davis, Zamagni, & Ocampo, 2000). The accounting policies of the HSBC bank comply with the supranational Financial Reporting Standards.The interim amalgamate financial statements are prepared according to IAS 34, according to International Accounting Standards Board (IASB) and the European Union (EU) (Das, 2004). The bank has abandoned the IAS 32 since March 2009 since this standard required the bank to offer its shareholders rights so that they could be identified as derivative financial liability. This was done to ensure that the reports presented position of the bank as being true and reliable, also, to ensure that the reports give a true and fair view of the assets, liabilities, financial position and profit or loss of the company (Jao, 2001).The International Financial Reporting Standards (IFRSs) endorsed by the IASB may differ with those endorsed by the EU. But recently there have been no amendments on the standards endorsed by IFRS and those endorsed by the EU. The IFRSs make up the standards provided by IASB and the interpretations provided by International Financial Reporting Interpretations citizens committee (IFRIC). The interim consolidated financial statements must(prenominal) include comparative information. This is a requirement by the IAS 34, UK revealing and Transparency Rules and the Hong Kong listing rules (Gianaris, 2001).Estimates and assumptions about the future state of financial personal business are used when preparing financial information. The estimates are prepared from the information in stock(predicate) as well as use of judgment of the people preparing them. However, the substantive results might be different from the estimates in the future (Pietrobelli, Ffrench-Davis, Zamagni, & Ocampo, 2000). The interim consolidated financial statements of the bank consolidate the financial statements of HSBC Holdings and its subsidiaries. The company adopts the revised and amend standards of IASB and endorsed by the EU.The application of the revised standards is done as per the acquisition date of the business or after the beginning of the first annual financial period of the year (Pietrobelli, Ffrench-Davis, Zamagni, & Ocampo, 2000). Accounting Policies Interest income and expense- This refers to all financial instruments pull out for those classified as held for trading or designated at fair entertain in the income statement using the legal interest method. Through the effective interest method, the financial liability is calculated and interest income is al find over the relevant period (Gianaris, 2001).Non-interest income- This comprises the Net trading income whic h is composed of all gains and losses from changes in the fair value of financial assets and financial liabilities held for trading as well as the related interest income, expense and dividends. Net income from financial instruments designated at fair value and dividend income also comprises the non interest income (Jao, 2001). Segment reporting- The HSBC holdings conduct its businesses in several countries and offer a wide range of consumer products. Segment income and expenses must be transferred accordingly.Gains and losses for each segment must be accounted for separately so as to carry out the profitability of each (Das, 2004). Determination of fair value. Fair value of financial liabilities is determined using the quoted market prices where useable or using valuation techniques. The fair values include appraisal of market participant concerning the appropriate credit spread to apply to the liabilities of the company (Gianaris, 2001). Loans and advances to banks and customers - These include loans and advances initiated by HSBC which are not grouped as every held for trading or designated at fair value.Loans and advances are recognized when notes is advanced to borrowers (Gardener, & Versluijs, 2001). Impairment of loans and advances. Losses for impaired loans are recognized when there is objective evidence that the loans have been impaired. Impaired loans are recorded as charges to the income statement. Losses expected from future events are not recognized (Jao, 2001). unified Governance Analysis The bank has established commitments to maintain high standards of collective governance. Over the last financial year, the bank has maintained compliance with the have Code on Corporate Governance released by the Financial Reporting Council.It has also complied with the Code on Corporate Governance Practices in auxiliary 14 to the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong trammel (Pietrobelli, Ffrench-Davis, Zamagni, & Ocampo, 2000). The management of HSBC bank has appointed several committees to deal with several incarnate activities of the bank. The board committees consist of directors, group managing directors and co-opted non-director members. The principal committees are Group steering Board, Group Audit Committee, Remuneration Committee, Nomination Committee and Corporate Sustainability Committee (Das, 2004).The directors have the duty to conduct internal declare within the bank. They also review how effective the internal control system is operating. Controls have been intentional to safeguard assets from unauthorized use and disposal. These controls ensure that proper financial accounts are maintained and that the financial information contained in the records is reliable. The system of internal control is designed to prevent frauds, errors, material misstatement or losses in the business.The system also ensures compliance with rules set up by the Financial Services Authority, which i s the body which regulates the activities of HSBC (Jao, 2001). There are corporate policies to safeguard the bank against in operation(p) and Reputational risks. The bank has set up procedures to ensure that the risks are minimized. These risks are pertain with the issues relating to the environment, social and governance activities. The bank follows guidelines provided by the Association of British insurers concerning the go around response to the issues continueing the company and its stakeholders (Das, 2004).The company aims at managing the risks associated with the health and sentry duty standards of its operations. The bank is responsible to get rid of risks concerning fire, injury and accidents that may affect its workers and visitors. Group Corporate Real Estate sets up the rules concerning health and preventive of the company. The implementation of these policies is done by Health, Safety and Fire Coordinators who are located in every country the bank operates. The ban k has tolerateed prepared to defend its employees from terrorists.There are security review functions which have been set up to assist manage health and safety of the staff, assets and buildings of the company (Gianaris, 2001). The bank maintains a good communication network with its stakeholders. Individual and institutional customers are regularly informed about the operations of the bank. Timely response to the customer call for is given a priority to ensure good relationship is maintained. one-year general meetings are held to ensure that all stakeholders are informed of all activities of the bank over a given period of time (Gardener, & Versluijs, 2001). stopping point The general organization of HSBC company stands no doubt that it will remain successful in the future. The corporate governance ensures that the mission and vision of the company are achieved. The accounting policies of the bank are in compliance with the international standards. The accounting policies ensu re that the accounting procedures are carried out in a professional manner. The company has performed well in the market and if it continues with these strategies it will achieve much. References Mcmenamin, J, 1999, Financial Management An Introduction.Routledge. London. Pietrobelli, C, Ffrench-Davis, R, Zamagni, S, & Ocampo, J, A, 2000, Financial Globalization and the Emerging Economies, United Nations. Santiago. Jao, C, Y, 2001, The Asiatic Financial Crisis and the Ordeal of Hong Kong. Quorum Books. Westport, CT. Das, D, K. 2004, Financial Globalization and the Emerging Market Economies. Routledge. parvenue York. Gianaris, N, V, 2001, Globalization A Financial Approach. Praeger Publishers. Westport, CT. Gardener, E, P, M, & Versluijs, P, C, 2001, Bank Strategies and Challenges in the New Europe. Palgrave. New York.

Facebook Stalkers

Gabriel Montelongo Mr. Segura English 1301. 001 18, February 2013 The Book of All unworthy T here(predicate) is no denying that social networking is at its finest. With over 1 zillion users, Facebook has pushed itself into part of either twenty-four hour period lives. However, Facebook isnt all flowers and besidesterflies. A website that stalkers use to rent one off to whoever they stalk, should not be perceived as a good thing. Neither should it be considered a good thing when a college student tries to write his essay, and keeps getting distracted by notifications.Facebook is a joyride used for stalking, addiction, but worst of all, procrastination. One of the scariest thing about Facebook is the stalkers. Facebook has take for stalking easier with the use of one of its features called Lists. Basically what this feature does is it put ups the user to whiz out anyone in the fri set asides list, and stalk anyone that has been added. The stalker squirt even single(a) out wh at kind of updates a person has such as photos, berths, and late locations visited.People that use Facebook should conceive twice about what they sh atomic number 18 with the world. On the b undecomposed-side, Facebook does allow the ability to block stalkers, but it is rendered useless if the stalker decides to fake a new account. If anyone out there has an interest in stalking, Facebook would be the outgrowth place they would look. When awkward, socially-undeveloped, cave-dwellers want to make friends, they use Facebook. They proceed to add pretty, spring chicken women, in hopes that they get a chance to be with them.However, that almost never happens, so these people then become angry and delusional. This is how stalkers tend to nisus over Facebook. These stalkers then proceed to stalk their rejecters, and then later end up in creepy stalker stories. This happens almost every day on Facebook, seriously. Social networking has become so common, that not many think about how t hey are being manipulated. Facebook has this control over people, using something called notifications.People post updates on their page, and if people think its cool, then itll get likes. Notifications are then sent to the person telling them that someone liked their update. That right there encourages the user to post to a greater extent updates. The more than likes that people receive, the more it makes them want to update their status. This is how it keeps its users through making them think that people actually care about what they are saying. Facebook manages to keep its users through a clever, but mischievous design.Though widely accept as a place for friends, Facebook is more like a spreading of disease. Through mischievous design and manipulation, Facebook can actually cause addiction. A reward system of notifications and likes can make a person feel like something was accomplished through something as simple as a status update. This accomplishing relish make the self-c onscious Facebook users feel accepted through having their statuses liked, and will try to brace themselves in search of that analogous feeling.Facebook addiction is now being recognized as a legitimate addiction, and will soon find itself in future psychology books. Not whole is Facebook perfectly designed for stalkers, but also to distract students from finishing homework. Facebook has a billion plus users, a majority of which are teenagers and young adults. Distracting a kid couldnt be easier with Facebook. Give a pre-teen a website full of friends, and that pre-teen could be on it for hours.The same effect happens with young college students only the college student knows that he has an essay due Wednesday. Said student will then proceed to write the essay, only to get distracted by friends on Facebook. It is a horrible feeling when students know that not much time is left, and begin to hate themselves for procrastinating. An unholy that every teenager in this day and age h as to deal with, every day of their lives. Facebook is a curse one that destroys us from the inside out.Never discernment the fact that almost one in every five divorces take aim been Facebook related, it creates stalkers that could eventually evolve into serial killers. Facebook breeds addiction and manipulates our already screwed up society. It has students persuasion that they will only be on for five minutes, which then becomes an hour. Facebook is itself a problem that causes even more problems. A problem thats here to stay until a new socializing website comes and takes over, and causes even more problems.

A Study on Various Fruit Juice Companies of Bangladesh

CHAPTER 1 INTRODUCTION 1. 1 Origin of the storey This brood was conducted and demoted as a p craftial requirement for the course Business colloquy (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, vitamin E West University. The report was prep ard jointly by our stem members. 1. 2 Background of the Study We were assigned as a group to curb a study on various take succus companies of Bangladesh. We drive conducted a study on their composition and in resembling manner denudation aside the consumer perception intimately the crossing.We find out the consumer perception well-nigh various fruit succus. 1. 3 Objective of the study The main purpose of the digest is to show the customer favourence to select fruit succus by doing a postulateionnaire based panorama. We were instructed from our billet communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a intravenous feeding generetic products . We choose four fruit succus companies that be available in Bangladesh, such as Pran, Acme, Frutika and Shezan mango succus. This project overly discusses the frequency sidestep and show graph of several(predicate) questions well-nigh fruit juice.It in addition helps to experience the customer satisfaction level and customer blot loyalty of distinct brands of fruit juice. We had around objectives behind making the report. These ar To live astir(predicate) consumer perception for fruit Juice. To gather practical knowledge on analyzing companies financi anyy. To be experienced on gathering report. We believe that we were successful to fulfill al closely of our objectives. Thanks Allah to bless on us. 1. 4 Scope The main tension of this report is to discuss the customer preference about the fruit juice and the factors which be the reasons to select their product.It also gives a little description about the history, mis sion, vision, goal and strategy about the industry. The report discusses the products and service they are giving. It also discusses, the target customer and tradeplace they are focusing to do business. 1. 5 Methodology 1. 5. 1 Sources of information We collect this information from our friends and our relatives. A diminutive proportion of bulk like 20 from university and 10 from our topical anaesthetic anaesthetic friends and uncles was selected, as the population of the study. 1. 5. 1. 1 Primary sourcesDirectly from filling the headlandnaire. 1. 5. 1. 2 heartbeatary sources Taken data from various magazines, Newspaper and former(a) grown source of information collected from diverse websites and search engines. 1. 5. 2 selective information Collection techniques We nurse collected our data by questionnaire. 1. 5. 3 data Analysis techniques The report was chiefly done on the various mount up of people. These people communicated with us via questionnaires. 1. 5. 3. 1 St atistical tools apply We control utilise frequency h overaged overs and pie chart as our statistical tools. 1. 6 Definitions and AcronymsThe human- congresss balance of communication makes it an activity that involves ethics. But business communication in particular proposition brings honorable considerations into play. The fundamental purpose of a business is to stay in business and, some would say, to maintain or increase stakeholder wealth. When a business is in trouble or the owners are greedy, it providedt be altogetherure to try to serve this purpose by using communication in unethical itinerarys. 1. 7 Limitation The major limitations encountered are Lack of passable time The term paper was prepared within a real short time considering the topics related to it.Thats why it was not contingent to demonstrate all aspects of the report. In comfortable data The data take for sufficient synopsis for preparing the report could not be collected due to the insuffici ency of data. In undifferentiated data Data from different sources were quite inconsistent which created some problems in making the report & compelled us to verify the data diligently. well-nigh information was withheld to preserve privacy of the companies. So, we quite a littlet give the comminuted information ever more. 1. 8 Report Preview The root shape up chapter we have talked about the origin & the background of the report.We also have discussed the objectives, scopes, methodologies, definitions & acronyms and finally limitations to wrap up the chapter. Then in second chapter of the term paper we have include the introduction and some brief information on fruit juice companies. It also includes the organ gram of the companies, its missions & visions, its services etc. Then in the third chapter we have analyzed perception of consumers and make a table and graph by using statistical techniques for the fruit juice companies In the final segment, we have drawn our own concl usion regarding the ratio analysis. We also have some recommendations stated at the end.CHAPTER 2 ORGANIZATION 2. 1 History of the brass section(PRAN) PRAN means P- Program for R- Rural A-Advancement N- Nationality PRAN is currently the some well known household name among the millions of people in Bangladesh and foreign also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving reputable certificate like ISO 90012000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.PRAN is the pioneer in Bangladesh to be involved in pack farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically jammed solid food and drinks products. The brand PRAN has open up itself in e really category of food and beverage industry and stick out boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even dairy farm products.Today, our consumers not only value PRAN for its authentic refreshing juice drinks products, alone also for its mouth watering eccentric confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every break of the world and strive to make PRAN a truly international brand to be recognized globally. 2. 2 Mission 1. beingness respectful towards everyone. 2. Being trustworthy by action. Being passionate and creative in all we do. 3. Keeping things simple in the way we do things. 4. Being ethical and transparent. 5. Demonstrating individual and collective ownership. . Practicing an open culture in communication and interaction. As a uniquely Asian gild, our goal is to catalyze progress in Asia by piecing together technology, connectivity and talent this brand is symbolic of our comm itment to the industry, to the land Vision PRAN is the largest grower and processor of fruits and vegetables in the acres. Their contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality standards. They think the relative advantage of their country as an economy lies in agriculture.They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. Strategy declination 2009 Present (9 calendar months) To prepare annual, semi-annual and quarterly plan to achieve key commercial-grade targets for the the guild. To reveal, analyze and develop the competitors harm positioning and price points relevant to tariff plans in the industry which meets customers needs. To identify and get well acquainted with pricing model by rewrite/ implementing current price plan. To identify threat or potential by tracking entire commercial divisions key perform ance. To identify and develop product costing and implement quarterly Commercial activities calendar. To analyze & develop and recommend co-ordination meeting with all stakeholders of pricing & product team to review the activities/stages and button forward. To identify, prepare pricing c formerlypt and develop the commercially feasible report and roll out through O.K. process. To achieve targeted KPI of each stages by utilizing pricing tools to meet the Pricing model. To generate concept and get it approved from management in pursuit of play alongs business targets. To follow the systems and policy in place to for smooth operation of sales function. 2. 3 Organizational complex body part & Size Pran Company is one of the largest Food & Beverage Company of Bangladesh. They have their network tower all over Bangladesh. They also have lots thieve within Bangladesh. The basic departments of this organization are- Finance, tradeing, Accounting, HR, bodied Strategy, Internal Au dit, Technology, and Corporate Affairs. There are one head for each of these departments. CEO CSO CHRO chief financial officer CTO CMOAnd other department head officers are also important but lesser than these head officers. 2. 4 products, services, customers, markets Company Policy To market products of consistent quality at home and abroad as per world standards produced hygienically in accordance with good manufacturing practices in state of the art plants & process, packed in appropriate packaging and remain committed to these objectives at all the times. Corporate Head Office Property Heights, 12 R K Mission Road, Dhaka 1203. LOCATION OF increaseION Location of Production Ghorashal, Palash, Narshingdi. PRODUCT CATAGORIES Product Categories Juice, Drinks, Beverage, Culinary, Snacks, Confectionary, Dairy. Major Exporting Products return Juices, Fruit Drinks Instant pulverized Drinks, Pickles , Canned Fruits & Vegetables, Extruded & Fried Snacks, Tea, Aromatic R ice, Puffed Rice, Flattened Rice, Jam & Jelly, unequivocal Spices, Blended Spices, Mustard Oil, Mineral Water, Dehydrated fruits, Tomato Ketchup / Sauce, Toffees, Candies, burble Gum, Biscuits & other confectionery etc. Major Exporting Countries India, KSA, UAE, Kuwait, Bahrain, Qatar, Djibouti ,Angola, Australia, Austria,, Belgium, Benin, Brunei, Burkina Faso, Bhutan, Cameroon, Canada, Capo Verde Islands, Chad, Congo, Eritrea, equatorial Guinea, Ethiopia, France, Gabon, Gambia, Germany, Ghana, Greece, Guinea, India, Italy, Ivory Coast, Japan, Korea, Lebanon, Malaysia, Mali, Mauritania, Mauritius, Myanmar, Mayo tee, Nederland Antilles, Nepal, Niger, Oman, Pakistan, Palestine, Qatar, RCA, Reunion Islands, Senegal, Sierra Leone, Singapore, Srilanka, Sudan, Sweden, Switzerland, Togo, UK, USA & Yemen. 2. 5 incoming Plan of the Organization Like every food & beverage company AMCL Pran Company also has a future plan. harmonize to their plan, this company gives quick effort fo r performing well.This company is performing very competently. They are always tries to ahead of their competitors. This activity indicates that they penury to ginger nut more market piece of ground day by day. So the future plan of AMCL Pran Company is to grab the highest market share within couple of years. 2. 6 History of the organization (FRUTIKA) Akij Group is one of the fastest business conglomerates in Bangladesh. Founded by late(a) Sheikh Akij uddin, the group started in humble way through handicraft business in 1940. Under his dynamic and charismatic leadership, the Group chop-chop rose to the peak of success and has today 25 large industrial and Commercial Units. Akij Food and Beverage Ltd is one of them.Akij Group launched in the local market three varieties of fruit juice under the brand name, FRUTIKA. 2. 7 Mission, Vision, Goal Strategy mission As a concern baby of Akij Group, the mission of AFBL is to surf the people outmatch quality, social well occur etc. Th e mission of Akij group is narrow Vision profit increase, market share and want to be market leader. They also have a vision to create new job opportunities in the market. Goal Akij group has an objective to full fill their mission and also increase the company growth with adequate profit margin and more over want to carry through their customers. 2. 8 Service, customer, Target Audience and MarketAkij Food and BeverageLimited wants to indulge their all the customers. But it is very difficult to satisfy the all. . So in order to make sure the customers choice they has different tonicitys of juice named Frutika like mango, Orange and grape. prospective Plan Frutika is now a well known brand. So AFBL has a plan for increase its profitability. They are looking for new plant of new flavor. They are thinking for observe in market with 2 liter juice bottle. 2. 9 Future Plan of the Organization Like every food & beverage company Akij Food and beverage limited also has a future plan. Ac cording to their plan, this company gives strong effort for performing well. This company is performing very competently.They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. 2. 10 History of the organization ( vertex) apex Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated tobringing the highest quality products and services to our customers. The superlative Agrovet & Beverage Ltd. is a FMCG business venture to fabrication fruit juice, mineral water and many more. These are manufactured and bottled in a state-of-the art processing factory using latest machines and Tetra-Pak facility. 2. 11 Mission, Vision, Goal, Strategy MissionThe mission of ACME group is perpetual quest for excellence. Vision ACMEs holistic approach is to ensure Health, vitality and Happiness for all by manufacturing quality pro ducts of the highest quality at low-priced prices and expanding in the local and global market. 2. 12 Service, customer, Target Audience and Market ACME, though a pharmaceuticals company, produce juice as a food product. The marketing process of ACME juice is different than the other products that ACME produces. These diversities are found in statistical distribution line, target, promotion strategy, pricing strategy, consumer relation and so on. To identify the potential target market ACME runs survey.For ACME juice the target market is the upper mannikin and middle class people. It includes the people who are health conscious and prefer juice to satisfy thirst rather than cold drinks. 2. 13 Future Plan ACMEs concern is is that the happy health of consumers. They are buying new plants for innovative-safety pack for their juices. Shezan Shezan is not our locally made juice. It is imported from Pakistan. In our local market, we get only mango flavor of Shezan. The importer of the S hezan juice in our country is Nature Care. CHAPTER 3 Findings and Analysis Research Approach The respondents for this study are consumers who are using toilet soap at home, lived in Bangladesh.Research is concentrate mainly on younger consumers. Small amount of elder consumer also present in this survey. A pilot survey was carried out first and then questionnaires were use as a tool to collect required data. Sampling Method There are 10 questions about fruit juice and all brands were very familiar in Bangladesh. The questionnaires were distributed among the male and womanish consumers who live in Dhaka. Sample coat was 30 and which covers all the brands used by different respondents. Data Analysis The statistical data analysis was done mainly thorough descriptive statistics, using Chi-Square method. The SPSS software was used to execute the analysis process.Methods such as pie charts were used to derive and re-start the data. The MS Excel was also used in data summarization proc ess. enquirys used in Questionnaires The survey questions are shown below 1. Which brand you prefer most as the better fruit juice? i)Pran ii) Frutika one-third) Acme iv) Shezan v) some others 2. Which juice you unremarkably take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others 3. How often do you buy juice? i) nonchalant ii) in one case in a hebdomad iii) After 15 long time iv) Once in a month 4. What flavor do you like most? i) Mango ii) pipeline iii) Orange iv) dirty dog v) Others 5. From where you barter for the juice frequently? ) Super market ii) Grocery shop iii) calculate shops iv) indemnity grocery v) Others 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others 7. From where do you receive to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper v) Others 8. Which coat do you prefer most? i)250 mL ii) 500mL iii) ampere-second0 mL iv) 1250 mL v) Others 9. What do you prefer bottle or packet boat juice? i)bottle ii)packet 10. cerebration of identical products offered by companies, how would you equation your product? i)Much best ii) Some what better iii) roughly the identical iv) Somewhere worsened v)much worse SURVEY summary Quantity of QuestionnairesThe summary of questionnaires collected is shown below. Question 1 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others compend AND INTEPRETATION Table 1 Which brand you prefer most as the best fruit juice? Frequency part well-grounded percentage accumulative per centum i Pran 10 33. 33 33. 33 33. 33 ii Frutika 7 23. 33 23. 3 56. 67 iii Acme 3 10 10 66. 67 Iv Shezan 4 13. 33 13. 33 80. 0 v Others 6 20 20 100. 0 arrive 30 100. 0 100. 0 Histogram (Pie chart) pic commentThe table is showing that Pran is the best fruit juice on the basis of our survey. Out of 30 respondents 10 respondents go favor of Pran which results for 33. 33% of total and respondents 7 prefers Frutika which result for 23. 33%,Acme 10%,Shezan 13. 33% and Others 20% of total respondents. Question 2 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 2 Which juice you usually take? Frequency Percent Valid Percent accumulative Percent i Pran 8 26. 67 26. 67 26. 7 ii Frutika 6 20 20 46. 67 iii Acme 2 6. 67 6. 67 53. 34 Iv Shezan 6 20 20 73. 34 v Others 8 26. 67 26. 67 100. 0 occur 30 100. 0 100. Histogram (pie chart) pic Interpretation From the table, we are gibeing the juice which usually drink by the respondents. Out of 30 respondents 8 respondents drinks Pran which result for 26. 67% of total and 6 respondents drinks frutika which result for 20%, acme 6. 67%, shezan 20% and Others result for 26. 67% of total respondents. Question 3 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month v) others ANALYSIS AND INTEPRETATION T able 3 How often do you buy juice? Frequency Percent Valid Percent cumulative Percent i Everyday 7 33. 33 33. 33 33. 33 ii Once in a week 9 23. 33 23. 33 53. 33 iii After 15 days 4 13. 33 13. 33 66. 67 Iv Once in a month 4 13. 3 13. 33 80. 0 v Others 6 20 20 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the supra data it mint be concluded without doubt that most people buy fruit juice once in a week. Second highest number of people buys juice every day which results of 33. 33%. Other people buy juice after 15 days and once in a month which results is 13. 33%. Question 4 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others ANALYSIS AND INTEPRETATION Table 4 What flavor do you like most? Frequency Percent Valid Percent Cumulative Percent i Mango 12 40 40 40 ii Grape 4 13. 33 13. 3 53. 33 iii Orange 5 16. 67 16. 67 70 Iv Lemon 5 16. 67 16. 67 86. 67 v Others 4 13. 33 13. 33 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) picInterpretation From the higher up table we can see that from the sample of 30, 40% people like mango flever, 13. 33% people like grape and others and 16. 67% people like orangish and lemon. 5. From where you procure the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery ANALYSIS AND INTEPRETATION Table 5 From where you purchase the juice frequently? Frequency Percent Valid Percent Cumulative Percent i Super market 10 33. 33 33. 33 33. 3 ii Grocery shop 2 6. 67 6. 67 40 iii Fancy shops 4 13. 33 13. 33 53. 33 Iv Premium grocery 6 20 20 73. 33 v Others 8 26. 67 26. 67 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, 33. 33% people purchase juice from super market, 6. 67% people purchase from grocery shop, 13. 33% people purchase from pick up shop,20% people purchase from premium shop and 26. 67% people purchase from ot her market. Question 6 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others ANALYSIS AND INTEPRETATION Table 6 The age group who are responding this survey? Frequency Percent Valid Percent Cumulative Percent i 0-14 9 30 30 30 ii 15-20 10 33. 33 33. 33 63. 33 iii 21-26 3 10 10 73. 33 Iv 27-35 6 20 20 93. 33 v Others 2 6. 67 6. 67 100. 0 Total 30 100. 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, age betwixt 0-14 of customer responds 30%, age between 15-20 of customer responds 33. 33%, age between 21-26 of customer responds 20%, age between 21-26 of customer responds 10%, age between 27-35 responds 20% and above that responds only 6. 67%. Question 7 7. From where do you pursue to know about this juice you are taking? i)TV ad ii)Radio iii)Bill-board iv)Newspaper v) Others ANALYSIS AND INTEPRETATION Table 7 From where do you come to know about this juice you are taki ng? Frequency Percent Valid Percent Cumulative Percent i TV ad 5 16. 67 16. 67 16. 67 ii Radio 6 20 20 36. 67 iii Bill-board 3 10 10 46. 67 Iv Newspaper 8 26. 67 26. 67 72. 7 v Others 8 26. 67 26. 67 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation from the table we came to know that, 16. 67% came to know about the juice from TV ad, 20% from radio, 10% bill board, 26. 67% from newspapers and others. Question 8 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others ANALYSIS AND INTEPRETATION Table 8 Which size do you prefer most? Frequency Percent Valid Percent Cumulative Percent i 250 mL 16 53. 33 53. 33 53. 33 ii 500mL 4 13. 33 13. 33 66. 67 iii 1000 mL 2 6. 67 6. 67 73. 33 Iv 1250 mL 3 16. 67 16. 67 83. 3 v Others 5 10 10 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, 53. 33% people prefers 250 ml bottle of juice, 13. 33% pr efers 500 ml,6. 67% 1000ml,16. 67% people prefers 1250 ml and 10% people prefers others size bottle of juice. Question 9 9. What do you prefer bottle or packet juice? i)bottle ii)packet ANALYSIS AND INTEPRETATION Table 9. What do you prefer bottle or packet juice? Frequency Percent Valid Percent Cumulative Percent Bottle 16 53. 33 53. 33 53. 33 Packet 14 46. 67 46. 67 100. 0 Total 30 100 100 Histogram (pie chart) pic Interpretation From the table we can see that 53. 33% people prefers bottle juice and 46. 67% people prefers packet juice. Question 10 10. opinion of interchangeable products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) approximately the same iv) Somewhere worse v)much worse ANALYSIS AND INTEPRETATION Table 10. Thinking of similar products offered by companies, how would you compare your product? Frequency Percent Valid Percent Cumulative Percent i)Much better 11 36. 67 36. 67 36. 67 ii)Somewhat better 6 20 20 56. 7 iii)About the same 3 10 10 66. 67 iv) Somewhere worse 5 16. 67 16. 67 83. 39 v)much worse 5 16. 67 16. 67 100. 01 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the data above we can interpret, that most of the customer are brand loyal and they compare product much better. 16. 7%of the sample says that their product is somewhere worse or much worse and 10% customer says that their product is about the same. CHAPTER 4 Conclusions and Recommendations 4. 1 CONCLUSION The fruit juice companies in Bangladesh is consists of a few producers. The demand for this product is very much vulnerable in terms of pricing. All companies are trying to give their product at a price which is affordable to most of the people in the country. Fruit juice is an uprising product in Bangladesh as a great portion of the population, in summer the frui juice demand increases. There are many fruit juice companies (pran,acme,shejan,frutika etc. has been able to penetra te the market with heavy promotional activities. With different flavor, different bottle and packet sizes, different brand, different price, different quality, have been highly successful in their fields. Its distribution process is highly efficient. It has a huge availability around the country. We have found that usually the children love to take it. We found out that mango is a very popular flavor. Though the children love this, the age old people also have interest in it. People find it as a popular medium of drink. As ours is a mainly summer based country, so we see its demand on scotching heat. 4. 2 Recommendation for fruit Juice fruit Juice should emphasize on taste because most of the buyers prefer the juice which tastes better. ? fruit Juice can have a wide range of flavors as consumer taste varies. ? fruit Juice should launch more attractive advertisements to attract consumers. ? fruit Juice can sponsor various programs to be promoted. ? Rebate or other types of cash offs can be offered to increase sale. ? There should be differentiate segmentation and targeting for kids as kids motivate their parents to buy fruit Juice ? Explanations of experts can illustrate the purity of fruit Juice which will clear consumer doubts. ? much nutritious factors can be added to fruit Juice to ensure consumer health. Appended split References 1. www. wikiepidia. org/en 2. ttp//www. AMCL Pran. com 3. Consumer Survey 4. http//www. google. com Blank format of questionnaires This questionnaire is designed to determine the factors that are most important to you as a customer of juice. Your kind and enduring response would enable us to complete the survey. 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Gr ape iii) Orange iv) Lemon 5.From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse

An Ironic Editorial Cartoon Essay

Lets hope the angulates affect is confined to the subprime owe area. These are the linguistic process spoken among several dinosaurs as a large asteroid is headed towards earth. Or, more accurately, they are the talking to of the dinosaurs inside the frame of Tim Toles biting editorial study. Upon first viewing, the animated cartoon does provoke nimble laughter. Then, when you stop to let the themes of the cartoon sink in you realize that the mental capacity is quite dark and ominous and, more importantly, it is quite accurate.For those not old(prenominal) with the symbolism, at that place is an unproven theory that asserts dinosaurs whitethorn realise been rendered extinct collectable to an asteroid hitting the earth. The reason each(prenominal) dinosaurs were rendered extinct was due to the asteroid having a significant change on the earths humour and environment. That is, the asteroid possessed a prance effect that went far beyond the exact area where the asteroi d landed. The symbolism presented here ties in with the subprime mortgage crisis in a manner that is both obvious and exposeright chilling.The metric weight unit of the gets presented in the argument makes logical sense. It simply infers that economic problems ordain feed a major burp effect. That is, the economic woes of those affected by the subprime crisis will carry over into other aspects of the economy. As a result, even those who may previously have had nothing to do with the subprime crisis will be invalidatingly impacted. (In essence, the intend audience is the entire population of the nation) After all, we are all plugged into the same economy. If one area is supporting, it will invariably get let out down others.This is clearly an interpretation based on implication and the claim is obviously apparent in the words employ. And, yes, much(prenominal) as tendernessptions are warranted as by the time the cartoon appeared the ripple effect of the crisis has fade t o a huge federal bailout This is not a notion that is arrived at on the basis of speculation and alarmism. It is based on simple math and the virtue of cause and effect. If someones home suffers from a foreclosure then the various(prenominal) will find himself in an extremely disadvantageous financial position.Clearly, such an individual would have to make numerous cut backs on buy decisions and this means less money will flow into the economy. Such actions have negative effects on profits in various companies and hurt stock values. If stock values are reduced then the assoil worth of investors (many of which rely on their investment during their retirement years) will reduce. Then, there is also the huge problem of massive foreclosures over-saturating the real estate market. This has the negative effect of ruining equity on real estate throughout the nation.Further problems arise as the economy declines and credit dries up. This can lead to bank runs where customers opt to pull money out of their banks for fear they may lose their savings if the bank goes under. So, yes, just like the horrible ripple effect the asteroid had on the dinosaurs, the subprime crisis is one that affects the whole world as opposed to any one, single contained area. Of course, prior to the asteroid landing, the dinosaurs had no subject how serious the problem would be. They saw it coming but did not look it to possess such a ripple effect.The dinosaurs predicament is unhappily similar to the predicament facing the economic landscape now that the subprime crisis has reeled out of control. As such, this cartoon is serious call to action and it is made with the intended goal of motivating the public to be ready for the serious ramifications of the subprime crisis. Now, when it comes to the source to critique the effectiveness of the cartoon we must look at the sum of its parts. Particularly, is vision also needed to effectively convey the information presented in the cartoon?Of course, it is possible to convey the same information and sentiment. Granted, the words in the cartoon would obviously have to be expanded upon in inn to provide the proper context to make sense. However, the biting humor of the cartoon would needlessly be eliminated and replaced by exposition and explanation.. Such an approach would acidulate quite effectively but it would not possess the same power of the cartoon. That is, the cartoon works on a number of levels because it combines visual imagery with humorous language.In terms of the specific words within the cartoon, however, the comportment of the words without the imagery would make little sense since they would be out of context without the presence of the dinosaurs. Now, if one were to keep the image and remove the wording the end result would be disastrous. A visual image of dinosaurs expression up at the sky and seeing an asteroid would convey the creation that an asteroid may have killed them, but it does nothing to promote the humourous notion that the subprime mortgage crisis can cause a similar ripple effect.In short, the value of the cartoon is basically worthless without the presence of the ironic wording. After all, if you were to remove the words from the cartoon would you be able to take a chance that its subject matter involves the subprime crisis? In all likelihood, making any connection between the dinosaurs and the subprime crisis would be impossible without the appropriate wording. This is neither a pricy thing nor a bad thing. It is simply an honest assessment of the limitations of the cartoons visual imagery. But does it work? It depends.It is odd however, that irony is used as a means of promoting the argument style of persuasion. In a way, the cartoon heralds more than it seeks to persuade. So, really, its goal is not so much to be persuasive since it does not seek to promote a point to the questioning as much as it is a command of fact. While a statement of fact can pe rsuade some, such a statement is not automatically persuasive. For those who are logic and rational, however, it will have a stronger resonance that mixes pathos with logos. That is, it mixes humorous irony with obviously true facts.In the final analysis, it is safe to say that this particular editorial cartoon is brilliant. It mixes words and images together in an ironic and informative matter that stresses the gravity of the subprime crisis. Of course, the words and images do this well in combination. Separately, they would lack the effectiveness they possess as a tandem. Bibliography Toles, Tom. (2008) Unnamed Cartoon. THE WASHINGTON POST. Retrieved October 5, 2008 from http//www. washingtonpost. com/ wp-dyn/content/opinions/cartoonsandvideos/

Benefits of Hosting Olympics

The exceptional Games first st cunninged at Olympia in Greece in 776 BC. At that time, the games held were form into festivals. There was a peace agreement called the sc argond cease-fire mingled with the city-states of Elis and Pisa. The reasons for multitudeing the prodigious Games at that time fall into three obvious aspects the honour of competing, the opportunity for trade and also, for peace. The reason why cities bid to hold the prodigiouss instantaneously are more complicated than in ancient time. But the main reasons remain the same.Cities may bid to boniface the surpassings to raise their planetary view by opening a door to the whole world, boost their economy, and amend their culture and so on. All in all, cities want to promote the tone of their development by holding such a big casing like the Olympics. Cities also fork over high expectations round the legacy benefits of the Games. some(a) of the main benefits bequeath be identified later in this arti cle. However, the benefits that are claimed in relation to hosting the Olympic Games are hard to measure.Those main benefits will be taxd by taking the 2000 Sydney Olympic Games for instance. The legacy benefits of the Olympic Games lav be indentified through four aspects policy-making, economical, environmental and as the Olympic Games is a big funing event, the last one should be sport. Politics had no place in the ancient games. The event was made possible in part by a truce that allowed visitors and competitors to travel to Olympia safely. During the truce there was no contend, no executions, and no military action.However, although it is claimed that the modern Olympics set out nonhing to do with the political, some countries bid to host the Olympic Games for many political reasons under several(predicate) circumstance. The best utilization to examine the descent between sport and politics was the two German states during the cold war between 1945 and the early 1970 s, in which period the two German states competed to host the Olympic Games in order to establish their own political authority. (Hughes, Owen, 2009).The 1972 Munich (Germany) Games was no doubt a good stage to show the rebuild Germany after the war. The Olympic Games are somehow a stage to relief the political conflicts and help the host cities change their outside(a) image. In terms of economy, it is the just about important area when talking about the benefits of the Olympic Games. Cities always have high expectations to develop their economy after hosting the Olympics. Although the 1980 Moscow Olympics left a great numerate of debt to the host city, the 1984 Los Angeles Olympic recovered peoples confidence.Matthewman (2009) indentified the legacy benefits of the Olympics economy benefits were included media exposure, employment and education training, alkali improving, change magnitude trade, new investment and housing. However, the economic benefits of the Olympic Games ar e obviously a good deal more than Matthewman described. There is a similar report printed by wrong Waterhouse Coopers (2004) claimed that the semipermanent economy benefits would include A. Improvement of city productivity (e. g. bust transportation) B. Cultivate the citys management ability to deal with International event. C.Olympic-related trade. D. Media exposure. E. New investment and more job opportunities. F. Training project. G. Tourism industriousness An otherwise benefit of the Olympics could be the receipts of city environment. After the International Olympic Committee (IOC) nock the environment the third strand in 1994, cities have made their efforts to deliver cleaner and greener Games. The eco-friendly event made the sustainable development theory spread all over the world. The Olympic Games puzzle out a good contribution to arousing the sense of protecting our environment which could be beneficial to the whole human society.As the Olympic Games combined differe nt sporting event, it is most closely related to sports in the host cities. Firstly, the sports floor could be improved as cities want to hold the Olympics. This improvement bay window have a good touch on on their athels training conditions, sports observance industries and provide their citizens of more sports sources. Secondly, a big sporting event thunder mug arouse peoples interest in sport. Additionally, it is good for promoting sport in the host cities as a guide to develop a health living style among its citizens.This is good for citizens health and their quality of life. To evaluate these benefits, the 2000 Sydney Olympic Games can be a good example. According to Cashman (2002), the Olympic Games would help the host cities acquire high international reputation in terms of politics. As Australia has a history of its nation conflicts between topical anaesthetic residents and emigrations, the 2000 Sydney Olympic did not be supported by their citizens. However, the Olympi c organisers came up with many ideas especially by designed a coarse-distance woolly mullein relay program in order to unit the people.This excellent fire relay project which included 11,000runners, successfully changed peoples mental attitude and built a conception that the 2000 Sydney Olympic is not just about Sydney, it is about Australia as a whole(Haynes, 2001). The economic benefits of the 2000 Sydney Olympic Games are just measured because there are so many potential areas for long-term impact. However, a 2001 Price Waterhouse Coopers report showed that Sydney has benefited from the 2000 Olympic Games a king-size amount of profits, which included about $3 billion from new business, $7. billion was injected for pedestal and promoting business of New South Wales, more than $6 billion from tourism and opening their door to attract International business projects. (Matthewman, 2009) In other words, the Sydney Games had not only gained more investments and improved the citys infrastructure it also developed the industry of tourism and gave the ability to manage large projects. The 2000 Sydney Olympic Games was the first time the idea of the Green Games was adopted.Sydney had come up with five strategies before bidding to host the Olympic Games allay energy, save water, reduce rubbish, prevent pollution and protect the natural environment (Cashman, 2002). As the benefits on environment are difficult to identify in a short period of time, it is not likely to attribute the environmental improvement to the Green Olympic Game only. However, the eco-friendly idea will surely make great contribute to the citys environment. Peoples awareness was established after the Green Game, and it was becoming more and more popular that individuals started to take environment their own responsibility.Sport itself has obviously benefited from the Games. Firstly, the Olympic Games appeared to contribute to the sports infrastructure. Sydney had built the high-level sport f acilities which combined technology and art to host the events. These sports infrastructures would improve the athletes training conditions and provide large sports events among counties as well. Secondly, the Sydney Olympic Games tend to arouse local peoples interest in participating sports activities. The Sweeney Sport Report 2000/2001 showed there was a significant increase trend of sports on TV viewing.According to Haynetss (2001) report, it is claimed that this raised elaborateness might also lead to some other benefits, such as heath and economic. However, it is hard to know whether the citizens interests can last for a long time. To conclude, cities bid to host the Olympic Games for their better developments. The Olympic Games have a great impact on many areas of the hosting cities, which obviously are not restricted to the four aspects above. The benefits of host cities can gain from the Games are quite different and difficult to measure.The 2000 Sydney Olympic Games are a good example because it has won a high reputation for its successes. However, as there are always diverse proposals in different cities toward hosting the Olympics, it is important to have a detailed plan before both bidding and hosting the Games and reasonable expectations. summon list Jill Hatnes(2001) Social economic impact of the Sydney 2000 Olympic Games. International chairperson in Olympic, Centre dEstudies Olympics (UAB). 2001 from http//olympicstudies. uab. es/pdf/od013_eng. pdf Price Waterhouse Coopers (2004) The economic impact of the Olympic Games.European sparing Outlook, June, p. 18-19 Richard Cashman(2002) Impact of the Games on Olympic host cities. International Chair in Olympic, Centre dEstudies Olympics (UAB). 2002 from http//olympicstudies. uab. es/lec/pdf/cashman. pdf Richard Matthewman(2009) Economic impacts of Olympic Games. July, 2009 from http//maasterpieces. com/Documents/Economic%20Impacts%20of%20Olympic%20Games. pdf R. Gerald Hughes, Rachel J. Owen (20 09) The Continuation of Politics by Other manner Britain, the Two Germanys and the Olympic Games, 19491972. Contemporary European History, 18(4), pp. 443-474.

Marketing Pencil

INDEX Ack at adept beatledgement Executive Summary Introduction to the food commercialise definition to the securities industry send off Impact of Environmental factors marketing Plan for draws fel down(p)ship analysis Current market situation Customer analysis Marketing strategy intersection point phylogenesis process stigmatise name, Brand equity, Brand cooking stove Segmentation and Tar checking Profile of arcadian market in popular Marketing Mix and Integrated Marketing Communication finishing recognition We extent our thanks to Mrs. Saima Hussain faculty guide who has utilisationuated me moral stick up to do my be sick workplace.We in addition extend our thankfulness to our beloved p bents and friends for their consecutive encouragement at e really(prenominal) moment It is our privilege to express our unplumbed in deftness, deep sense of gratitude to our facility guide who had trusts in our exp whizznt in assigning us much(prenominal) an eventful and interesting project and also for tot completelyyotting time for discussing and clarifying issues related to this project. EXECUTIVE SUMMARY A marketing political program is a written document that contains the guidelines for the tune centers and tryst everywhere the fancyning period. This project is do on the basis for the marketing be after for the draws.In our project our comp each is i. e. , of Torres ar introducing their new draws harvest-feast. The names of the draws ar the Shesham pencils. If our community publishs new pencils and fool to distri neverthelesse it in the market so we give out hold of to archetypally write down a market plan for it. That government agency we piddle to probe the authentic market situation i. e. ? We stimulate to try the impact of the micro environment, macro environment. ? We constitute to conk out the inevitably of the consumers and consequently do pieceation, tar study and runed the market. ? We do to do s jackpots for astute the study of the battalions.The to a greater extent concise a marketing plan is the better it give serve well you. These be the guidelines for penning a strategic marketing plan that meets the item requirements of your seam. We impart outcome you through the intermitment process bit-by-bit with meek-cal to fol look one planning sheets to lead you through each stage. after that we relieve oneself to choose assorted modes of communication for the deals event, promotion of our increase. The format accepts a to the full developed sample plan and is designed to meet the of necessity of most types of blood linees although the emphasis on diverse aspects of the plan go away interpolate from one business type to a nonher.MARKET thinkNING FOR THE PENCILS (SHESHAM PENCILS) INTRODUCTIONBangladesh is always verbalise a country of closures and it is fact as Bangladesh 60% of population lives in villages, and it is said that c ampestral market has been growing at five quantify the pace of the urban market more than(prenominal) government untaught phylogeny initiatives have been seen to increase hobnailed markets. MARKET Tradition altogethery, a market was a physical place where bargain forers and traffickers gather to purchase and carry grievouss. Economist describes a market as a collection of buyers and sellers who transact over a particular(a) harvest or yield class.Manufactures go to resources, vendor buy resources and turn them into good and dish ups. MARKET PLANNING It is well and good to offspring on marketing in your business and a lot a hardly a(prenominal) hours a mean solar day to do marketing tasks. But if we do non calculate our market plan our efforts won/t get almost as far as putting . Marketing plan in writing gives you a guideline to work from and it provides goal to strive for and it organize solely those creative thinkings you have floating around your brain. Firms that is achievementful in marketing businesses starts with marketing plan.Marketing plan fire non be made without involving m any(prenominal) mountain into it. No matter what kind of feedback you get from all parts of your ships familiarity. This is as distinguished beca practice session it take all aspects of your company to stir your marketing plan. Your hear people brush off provide realistic impact on whats achievable and how achievable and how your goals can be worked out. From all the things we can think that market plan is really necessary for the successful running of any business operation and to achieve various goals of the business operations in a right manner and in right ways.DEFINITION OF MARKETING PLAN A marketing plan is a written document containing the guidelines for the business centers marketing programs and allocation over the planning period THE IMPACT OF environmental FACTORS There ar two keys perspectives on the marketing environment. , na mely the micro environment and macro environment MICRO ENVIRONMENT This environment influences the presidential term trailly . It includes suppliers that deal straight and indirectly with consumers and customers and early(a)(a) topical anaesthetic billet holders. Micro environment tends to suggest the small further this can be misleading.In context, micro describes the relationship between firms consumers and customers directly or indirectly, and an both(prenominal) other(prenominal) local stakeholders. This includes all factors that can influence an organization, but that atomic number 18 out of their direct control. A company does non mostly influence any laws (although it is authentic that they could lobby or be part of a trade organization). It is endlessly changing, and the company carrys to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization actor that thither is always the threat of substitute produces and ne w entrants. The wider nvironment is also changing, and the marketer demand to compensate for changes in culture, politics, economics and technology. All factors that be familiar to the organization be known as the indispensable environment. They are generally audited by applying the Five Ms which are Men, Money, Machinery, Materials and Markets. The internal environment is as important for managing change in the external environment. As marketers we call the process of managing internal change is called internal marketing. MACRO ENVIRONMENT Macro environment includes all the external factors that affect our product .The macro environment includes the factors care technology, political, geographical, and ecological and socio cultural factors that have an impact on the manufacturing of the product. In the manufacturing of pencils we have to detainment in the mind that the sociological environment, the society has been changed and collectable to this the accepts, demands of the customers are also changed. assorted kinds of pencils are made concord to the need and models of the peoples. Now a racy class individual wants pencils which are of high woodland and provides better service. The middle class peoples want a pencil that are of subaltern price and is non very expensive.So manufacturer produces the pencils in keeping all these things in mind. The pencils are produced with accordance of the new technology. MARKET PLAN FOR PENCILS If our company introduces new pencils and have to sell it in the market then we have to firstly write down a market plan for it. That means we have to analyze the current market situation i. e. ? We have to analyze the impact of the micro environment, macro environment. ? We have to analyze the needs of the consumers and then do segmentation, target and positioned the market. ? We have to do surveys for knowing the needs of the peoples.The more concise a marketing plan is the better it leave alone serve you. These are the guidelines for writing a strategic marketing plan that meets the particularised requirements of your business. We will take you through the development process step-by-step with easy to follow planning sheets to lead you through each stage. After that we have to choose different modes of communication for the sale, promotion of our product. The format includes a fully developed sample plan and is designed to meet the needs of most types of businesses although the emphasis on different aspects of the plan will vary from one business type to another.PROCESS OF MARKET PLAN CATEGORY ANALYSIS The product of our company is the pencils. Our company is introducing a new product of Torres pencils with new rummy delivers, and size. Our company is providing better and droll features to our customers. The competitors of our company are the other pencils stores similar, goldfish pencils, and DOLLAR pencils. MARKET SURVEY/ CURRENT MARKET SITUATIONS Market survey is the first step in the market planning . Our Company conducted the market survey for knowing ? The need in the current market situation. To analyze what are the different kinds or types of pencils which are present in the current time in the market. ? The different kinds of features of the pencils, their prices. NEEDS, WANTS AND DEMANDS OF THE CUSTOMERS The market plan will be started before the manufacturing of the particular product. If we have to ferment any kind of pencils products, we have to analyze the needs, demands and wants of the customers. Needs are the basic human requirements. Needs are then converted into wants. Demands are the wants for specific products backed by the exponent to pay.We start our market plan by analyzing that whether in that respect is a need want among the customers for the pencils we decide to manufacture and for that we conduct survey, market look for for knowing the needs of the customers. For that we have to visit the schools, and may know the needs of the c hildren by Putting them questions and having their suggestions that what kind of pencils they want for writing ,and knowing from them that what are the difficulties they get from their previous pencils while writing. We need to have different types of people which are using pencils to know their needs.After collecting all the information we have to get a result for knowing the needs, wants, and demands of the customers and get ready for qualification pencils correspond to the needs wants and demands of the customers. COMPETITOR ANALYSIS The analysis of the competitor is very important aspect beca physical exercise through it we come to know that that our competitor is. The main competitors of our pencils are the other pencils company bid GOLDFISH pencils and DOLLAR pencils which are having good position in the market. Our company has to include all those factors in our pencils by which our product look unique and different.Determining the Marketing Mix proceeds harm Promotion D istribution Goldfish Rs 5 High High one dollar bill Rs 4 Average Average CUSTOMERS ANANLYSIS Our Company is targeting different types of customers match to their needs and wants. We are targeting the students of school, colleges. E. GChildrens like pencils having shapes of toys and other root foring things.The soulfulnesss who have to work in the offices like simple pencils . Other professionals like different kinds of pencils so pencils are made fit to the needs and wants of these different consumers. ESTABLISHING OBJECTIVES The main target areas of our company are as follows ? To provide better service to our customers. ? To provide quality pencils to our target customers at the reasonable prices. ? To build a good image in the minds of our customers. ? To increase gross revenue of our product. ? To generate revenues and internet by the sale of our pencils.MARKETING STRATEGIES For the introduction of new product in the market we have to develop a preliminary strategy plan f or introducing our new pencils in the market. The plan consists of tierce parts. 1. First part describes target markets size, structure, and behavior of the planned product positioning and sales, market share, and profits and the goals sought in the few years by our product. Therefore the target market for our pencil is mainly the childrens of schools and colleges. We will analyze the benefit which comes out by the sale of the pencils. 2. The second part outlines the planned price, distribution strategy, and marketing figure for the first years. This part describes that what are the features or special points of the pencils which we have to made . In it we determine the prices of our different kinds of pencils. Like we determine that the terms of our pencil is Rs 2 each but if the customers buy the box there follow will be of Rs 8. 00 with a sharpener and eraser free. In it we also determine the different kinds of expenses which are to done for the introduction of our pencils in the market.Like the expenses done on the sale, promotion, advertizement of pencils in print media. That what are the profits which come to us by the sale of the pencils. As we see that during the first year a firm amount will be spent on marketing query by audits and consumers panel data to monitor market reaction and get rates. The entire budget is made in keeping eye on all these things. 3. The third part of the market strategy plan describes the spacious run sales and profits goals and market commixture strategy over time. As we see that our products would be exchange at a very good rate and giving us lots of profits.So we can sit more and more money in it and tries to improve the quality of our pencils by adding new features in it . We will make the product mix and unyielding to make new kinds of pencils with new innovations and additional features. Market strategy plan is very essential in the business for the proper allocation of revenues, intake from the product. It determines all the expenditure done for the sale of our pencils in the market. It also describes that to which segment of the customers we have to sell our pencils and at what price. MANAGING THE DEVELOPMENT PROCESSUp to now the product has existed in hardly as a word description. The coterminous step involves the jump in the investment that dwarfs the cost incurred in the ahead stages. At this stage the company will determine whether the product idea can be translated into a technically and commercially feasible product. In this step we have to make our ideas, plans active the pencils in truth. In other word we make our pencils according to needs and demands of the customers. point of intersection DEVELOPMENT The development of the pencils starts at this step. The jobs of translating target customers requirement are laborsaving in making of our pencils.We analyze all the collected data from different kinds of customers and make our pencils according to their needs. E. g. The customers have said that they faces a lots of problems during writing beca pulmonary tuberculosis their pencils do not work properly, the points of the pencils get damaged during their writing time referable to which they faces a lots of problems. From this we get an idea to use that kind of lead in our pencils which is of high quality and would not get damaged while writing. We gather in the quality function method for manufacturing of our pencils. We develop a pencils according to spot taken by the peoples during market look into. cross pathway MIX In product mix we include that what are the additional benefits that we are providing to our customer a colossal with our accepted products i. e. , in it we can provide some additional services to our customers along with our pencils. We can give customer free sharpener and eraser with the one box of pencils. on with one pencils peoples gets a free attached eraser. By adding these additional things in our pencils the customer s get happy, and it will definitely results in the increase of the customers loyalty towards our product. It will also be fosterful in retaining the attention of the customers towards our product.PRODUCT STRENGTHS AND WEAKNESS Product strengths and failing describes the strengths of our pencils that what makes our pencils different from other pencils and what is our weaknesses when compared with others. STRENGTHS OF OUR PRODUCT We should add what kind of features in our pencils that should act as strength of our pencils. We raise the length of our pencils, and provides different shapes of pencils which clean-cut our pencils different from others pencils. The offer of giving a free sharpener and an eraser is also helpful in enticeing the consumers towards our product.As more and more customer are getting our pencils , these all results in increasing sale of the product and increasing revenues of the company. WEAKNESS OF OUR PRODUCT Our company should also analyze the weakness of our product The main weakness may comes during the sale of the pencils that when we offer a free eraser and sharpener with our pencils whether the company may faces a lot of expenditure. These activities involve the wastage of money by the company. The pencils of other companies like GOLDFISH Pencils and DOLLAR Pencils are the main competitors of our company.Our company has to add the free features in our product so that our product gets a different position as compared to our competitors product. PRODUCT LIFE CYCLE anxiety AND NEW PRODUCT DEVELOPMENT- In the product purport cycle charge we can describes the product and determines for how more time we should sale our product in the market, whether for a long time or for short period of time. A company positioning and differentiation strategy must change as the product, market, and competitors change over the product livelihood cycle.To say that the products have a life cycle it asserts four things 1. Product has a limited life. 2. Product sale pass through distinct stages and each positioning asserts different challenges, opportunities and problems to the seller. 3. Profits raises and fall at different stages of the product life cycle. 4. Product required different marketing, financial, manufacturing, purchasing and human resource strategies in each life cycle stages. Product life cycle of the pencils depends upon the needs of our customers that for how much time our product should remain in the market.If our pencils do not fulfill the needs of the customers it may comes in the gloam stage that results in the extermination of our pencils in the market. Because the customers are not satisfied by our products their demand gets changed due to which our pencils comes in the crepuscle stage. INTRODUCTION At the introduction period there is the slow sale growth of the pencils. At this stage the profits are nonexistent because of the heavy expenses of product introduction. In this phase the customers are not much aware astir(predicate) our pencils.Large amount of advertisement expense, discounts are given by our company to create sensation of the customers towards our pencils. GROWTH Rapid market acceptance and substantial profits improvements at growth the product is selling at a high rate. MATURITY A slowdown in the sale growths shows the maturity period. As the sale of our pencils are not undergoing up to the mark. The customers are now not satisfied by our pencils, the pencils do not function according to their needs, which results in the slowdown in the sale of our pencils. The sale declines with the arrival of competitors in the market.It may seen that if the new company may introduce a new pencils with new and better features it will results in the decline in the sale of the pencils of our product. DECLINE Decline shows the downward drift and profits erode. At this point the profit from the existing product comes to zero. This stage comes due to the arrival of new competitors i n the market and when the customer satisfactions from our pencils are not up to the mark. This stage may come when our pencil do not gives full satisfaction to the consumers. Decline may also comes when the taste and preferences of the consumers gets change.If the decline stage may come in the existing product life it is good for our company to develop a new product according to the needs of the peoples and providing better services to the customers. strike out NAME, BRAND EQUITY AND BRAND IMAGE Brand is the name ,term, sign, symbol or design or the combination that tends to the goods and services of one seller or group of seller and to differentiate them from others those of competitors. A brand is the thus product or service that add dimensions that differentiate it in some way from others products or services designed to satisfy the same needs.These differences may be functional, rational, or obvious related to product performance of the brand. We give our pencils as the name S HESHAM PENCILS its a new product of Torres pencil company. Branding may helps the consumers to direct our product . The consumers starts finding about the brand satisfy their needs and which ones do not. The brand name can be nurseed through registered trademarks, and packing material can be protected through copyrights and designs. partition AND TARGETING MARKET SEGMENTATION Market segmentation is one of the steps that go into defining and targeting specific markets.It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in todays market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will elevate its products and services more readyively than a business aiming at the average customer. Opportunities in marketing increase when metameric groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include Demographical bases (age, family size, life cycle, occupation) Geographical bases (states, regions, countries) Behavior bases (product knowledge, usage, attitudes, responses) Psychographic bases (lifestyle, values, in-personity) A business must analyze the needs and wants of different market segments before determining their own niche. To be effective in market segmentation keeps the pursuit things in mind Segments or target markets should be accessible to the business Each segmented group must be mountainous enough to provide a solid customer base. Each segmented group requires a kick downstairs marketing plan. Large companies segment their markets by conducting extensive market research projects. This research is often too expensive for small businesses to invest in, but there are alternative ways for to a small business to segment their markets. A small business can do the following to gain knowledge and information on how to segment their markets 1. Use supplemental date resources and qualitative research. You can use the following resources for external subaltern data o Trade and association publications and experts o Basic research publications External measurement services 1. Conduct informal factor and thud analysis by o Watching key competitors marketing efforts and write them. o Talking to key trade buyers about new product introductions o Conducting needs analysis from qualitative research with individuals and groups. There are many reasons for dividing marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. By doing this you will make marketing easier, discover niche markets, and become more efficient with your marketing resources.TARGETING By doing the segmentation we target the consumers where we have to sell our pencils. The main target are the school childrens and college student and there teachers and professors. In it we have to remain aware of our competitors in order to take competitive advantage and we should be also aware about the consumers who would be buying our product. Why our Company go to rude market? The cost of going global is very high, and it is difficult to gauge markets in other countries. It is better to target the coarse market as it is growing by the day.Today countrified markets are as critical as urban markets. The coarse markets provide better opportunities. In village vast competition exists. different companies come with different flavors. So people have ample choice. With solitary(prenominal) around 100000 of the 638667 villages tapped so far there are grand potential and market areas. So we get high percentage of sum up market though profit margin is less. Now a days villager also spends on luxury & comfort products. After all Dettol is a one type of necessity product. A s it plays a intention of anti-septic medicine.Media also plays an important role in promotion of goods. The growing annoy of the electronic media has created a gigantic change in the lifestyle of country consumer. Profile of rural market in general- The rural market of Pakistan is extensive and scattered, in the sense that it consist of over 63 union consumers from 6, 38,365 villages spread throughout the country. Nearly 60% of the rural income is from agriculture. and then rural prosperity is tied with agricultural prosperity. During the harvest season, the demand for consumer goods in village goes up.The population securing income from non-agricultural sector is now increasing due to rural development programs. The consumers in the village areas do have a low standard of living because of low literacy, low per capita income, social backwardness, low savings, and so ontera The rural consumer values old customs and traditions. A change is beginning to take place in their o utlook because of growth in literacy rate and plenteousness media in the rural areas. Rural consumers have diverse socio-economic background. This is different in different parts of the country. This brings diversity among rural customers and market.The demand pattern of the rural consumers is fast changing. There is new and growing demand for t anointetries, ready-made garments, cosmetics, encase foodstuffs, and so on this change is due to increase in rural income. The infrastructural facilities like roads, warehouses, communication system, and financial facilities are inadequate in rural areas. therefrom physical distribution becomes costly due to inadequate infrastructural facilities. The saving habit of the rural community is increasing in the recent years as a result of the efforts put by co-operative and commercial banksMarketing Mix PRODUCT A business needs to consider the products that it produces and the stage of the product life cycle that a product is at. Marketing st rategies will vary according to the type of product and its stage in the life cycle. 1. Pencils are very convenient to use and will be easy for customers also to use this product. 2. By providing good quality of Pencils, students will be attracted towards writing and will also be encouraged. 3. Pencils are procurable in different colors, so a person has choices to select various types in one particular product. . Pencils are available in different prices, so people can buy it as per their affordability. pic PLACE This generally refers to the physical locations of product sales as well as the methods of distribution. However, it is also considered to be the place or position in the market of the product refer to information below. Businesses need to make many decisions related to place access, parking, competition, physical location etc. Its the most important P in the pencil wars Place. And zero evokes more passion in distribution.We have chosen the different zones oddly south s chools and colleges and west zones as keen interest is shown by nigh villages of it. We had chosen these places due to following reasons In these areas literacy rate is better than other areas. So WHERE THERE IS WILL, THERE IS A WAY. As people living in this area have mostly standard income so they can purchase our product pencils as they are cheaply and in a better way available. There is a lot of place setting of expansion as these areas are surrounded by various other villages so great scope of expansion is there.PRICE Most businesses use a cost plus method for setting the prices of their products. This involves determining unit production costs and then adding in a profit margin. However, many other factors are involved. Consider perceived price (what you think consumers will be prepared to pay), demand elasticity (is it elastic or inelastic? ), competitors price (can you afford to undercut their prices? ), price objectives (what do you want to achieve change magnitude marke t share? increased profits? market leadership? etc. ) ExamplePrice is the only factor which decides the presence of the product in the rural market. As people are having standard purchasing source, low income or high group of income persons etc. can afford Shesham pencils as they are available cheaply and in a better way. Hence keeping all the dynamic factors we have decided to go for acuteness set for our product. We have decided to go with the application of penetration pricing as the people in the rural area are having low income, low purchasing power and we are newly entering the market. The pricing will be in way Small pencils 1 pencil = RS. . /- 10 pencils of pencils box = RS. 9/- Large pencils 1 pencils = RS. 4/- 10 pencils of pencils box= RS. 16/- PROMOTION Promotion is said to be the lively for all companies until now the promotional tools have been acted as the targeting tool utilise to attract Brobdingnagian demand for rural people and also huge demand for companys product. The promotional strategies are as follows- A new innovative broad aspect followed by me to attract huge attraction towards my product will be the use of tree borders. e will make use of tree borders as in rural areas mostly there are villages surrounded by huge and number of trees, so the hoardings at tree border will definitely attract huge demand. We will be putting hoardings on retail shops so that whenever the customer comes over the shop they should easily come to know about the arrival of new Pencils i. e. name of the pencils in the market. We will also promote my product through wall mental pictures. As wall delineations lasts for longer time and through this maximum customer can be attracted.There are some other strategies also like, The role of the influencer or influencing communication cannot be handle as far as rural Pakistan is concerned. The advertisements that revolve around this very strategy actually depend on the influence of different important peopl e and/or events in the villages to put across the message strongly with more effect and purchase intention. An example of this kind of advertisement may be brand endorsement by any influential person in the village like the Intellectual Chaudary or the school headwaiter. Events like different festivals and different games and sports competitions actually have a high participation level in the rural Pakistan, as other sources of delight are very less in those areas. So, these events and shows offer great probability to reach rural Pakistan cost effectively. Different brands sponsor different events and shows in rural villages, which is actually a cost-effective way to advertise with the participatory strategy. Many brands are venturing into different ways to educate their rural consumers about their brands and their usage through different shows and events.This kind of initiatives actually creates huge consciousness about the brand among the interested people in the rural Pakis tan. Different health related advertisements like Polio awareness and AIDS awareness programmes involve a show-n-tell strategy of advertising. It includes Press and print, TV, Cinema, Radio, and Point of purchase and outdoor(prenominal) advertisement. Reach of formal media is low in rural households (Print 18%, TV 27%, Cinema 30%, and Radio 37%) and therefore the marketer has to consider the following points English intelligencepapers and magazines have negligible circulation in rural areas.However local language newspapers and magazines are becoming popular among educated facilities in rural areas. It has made a great impact and large auditory sense has been exposed to this fair. Organizations have been using TV to communicate with the rural masses. Lifebuoy, Lux, Dalda oil etc. are some of the products advertised via television. Many consumer goods companies and fertilizer companies are using these TV channels to reach the rural customer. Radio reaches large population in ru ral areas at a relatively low cost. Example Colgate, Brite total, Shan Masala industries are some of the companies using radio set communication programme.The farmers have a habit of listening to regional news/agricultural news in the morning and the late evening. The advertisement has to be released during this time to get maximum coverage in rural areas. Another advantage is that the radio commercial can be prepared at short get hold to meet the changing needs of the rural folk. Example Release of a pesticide ad at the time of outbreak of a pest or disease in crops. pic This form of media, which includes sign carte du jours, wall painting, hoarding, tree boards, bus boards, school principal boards, product display boards etc. , is cost effective in rural areas.Symbols, pictures and colors should be employ in POPs meant for rural markets so that they can easily identify the products. Generally rural people prefer capable colors and the marketer should utilize such cues. Displa y of hangings, festoons and product packs in the shops will catch the attention of prospective buyers. However a kettle of fish of such POP materials of competing companies will not have the desired effect and is to be avoided. It is a way of passing on information relating to goods or services for sale, directly to potential customers through the medium of post. It is a medium employed by the advertiser to bring in a personal touch.In cities lot of junk mail is received by all of us and very often such mails are thrown into the dustbin whereas a villager get very few letters and he is receptive to such mailers. It is an effective and economical medium for communication in rural areas, since it rest there for a long time depending upon the weather conditions. The cost of painting one square foot area is just Rs. 10. Retailers welcome painting of their shops so that the shop will look better. Walls of farm houses, shops and schools are exalted places for painting and the company n eed not have to pay any rent for the same.The walls have to be painted at least one or two feet from ground level. It is better to take permission of the owner. very(prenominal) often the owner takes responsibility for taking care of the wall painting. Paintings are to be avoided during election time and rainy season. The matter should be in the form of pictures, slogans for catching the attention of people. Companies marketing TV, fans, branded coffee/tea, toothpaste, pesticides, fertilizers etc. use wall painting as promotion medium in rural areas. These are painted boards of about two square feet in dimension having the picture or name or slogan of the product painted on it.The cost of such a painted board is about Rs. 80. These boards are fixed to the trees on both sides of the village road at a height of about 10 feet from ground level. These boards attract the attention of slow moving vehicles like cycles, bullock carts and tractors and people paseo on the road. The conditio n of roads, even the buses move at slow accelerate through village road. Fertilizer and pesticide companies in rural areas extensively use tree boards. These are low priced promotion items and can be use by consumer goods companies too. picThese media with effective reach and personalized communication will help in realizing the promotional objectives. Companies to suit the specific requirements of rural communication are using a variety of such media effectively and some of the more important media and methods are given below. Rural people prefer face to face communication and farm visits facilitate two-way communication. The advantage is that the sales person can understand the needs and wants of the rural customer by directly discussing with him and answer his queries on products and services. Potential customers in the illage are identified and the companys/distributors representative makes farm-to-farm visits and highlight the benefits of the products. The person carries with him literature in local language and also samples of products. The person does not sell the product but only promotes the use of the product. Very often the local dealer also joins the representative in making farm-to-farm visits. The dealer clarifies the terms and conditions of sale and also makes independent follow up visits for securing orders. pic Group meetings of rural customers as well as prospects are an important part of social media.The company is able to pass on the message regarding benefits of the products to a large number of customers through such meetings. Group meeting of key customers are conducted by banks, agricultural inputs and machinery companies in rural areas. The bankers visit an identified village, get the village people in a common place and let off the various schemes to the villagers. Such meetings could be organized in prosperous villages for promoting consumer durable goods and two wheelers also. Example Millat Tractors conduct a meeting for trac tor owners and they meet in villages to discuss repairs and maintenance of tractors. picPackage is an integral part of the product. Its main purpose is to protect the product during transit, to preserve the quality and to avoid any loss in quality and quantity. The main purpose of this contest is to remind the customer to buy the product as soon as he enters the shop. Another objective is to influence the dealer to stock the product and support the company in increasing the sales. The display contest has to be announced well in advance and promotional materials to be distributed to all the selected dealers in a geographical area. Prizes for best displays are announced to motivate the dealers the contest lasts for about a month.A well-planned product display contest not only increases the involvement of dealers in the companys products but also increases the sales during the contest period. This is utilize for promoting consumer goods such as shampoos, soaps and toothpaste Each rura l market segment has certain special features i. e. they share common life-style traits. They include village sports, unearthly events, prominent personalities and role models. Examples Textile mills maintaining community gardens, Mineral piss companies supplying clean drinking water during summer festivals in villages and Consumer goods companies sponsoring Kabaddi. pic encase The Silent sales man What does a sales man do when you go to a shop or he comes to your house, he first s hows you the product then starts to tell you the features of the product like its brand name, method of production, ingredients (if it is eatable), price etc. In short he tries to persuade you to buy his product, this same activity is performed by packets of any product but without any use of language this is called silent salesman ship so we say that box A silent salesman pic Packaging is done for the three reasons 1) To protect the product 2) To make the product easy to carry 3) To make the produ ct attractive. Pencils do not require heavy packaging but still we have come up with the two packaging strategies for our pencils 1) To have a packet of 3 pencils sets 2) To have a packet of 10 pencils sets. The rural Bangladesh is not much developed hence their purchasing power is also not high. Hence, for their convenience we have come up with these packaging strategies.This was also done to reduce the cost of the product so as to supply the product at cheap rates and also for a profitable deal for our company. FEATURES OF PENCIL The pencil is used for writing and if the writing is not dark i. e. it is light then the reader will not be able to understand the written matter. Hence we have invented the pencil which would be darker than any other pencil. The goods which are cheaply available with no compromise in quality then those goods or products are care by every consumer. This is the reason why we are coming up with a pencil which would be cheaper.The body of the pencil woul d be cover with velvet piece or a rubber piece to make the pencil body of either velvet or rubber. This is the additional feature added because this would help the author to have a firm hold over the pencil and to write faster. The body and its shape also add to the stunner of the product. Hence it is said that in the business world what ever is seen is taken. So the shape or the body of the pencil would be squared molded which is not at all seen in the market till the date. The pencil is seemed to be incomplete without the rubber.The writer might commit a error while writing and hence to correct the same rubber is provided at the end point of the pencil so that there is not an extra expenditure on the purchase of the rubbers. This pencil would be extra long then any other pencil and also at the marginal cost. So with that the buyer would be able to enjoy the good writer pencil for a longer period of time. This pencil would be available at each and every store of the rural ma rket so that there are no extra efforts taken by the customer to come at a long distance for the purchase of this unique pencil.The pencil is a kind of a product which is mostly used by children and the children enjoy watching cartoons or such characters which seems to be funny. So then the children are going to get their favorite cartoon characters on this lovely pencil which is effectively made for kids but it is not that only kids could enjoy the writing with this pencil but it is for everyone to enjoy the writing with this pencil. The pencil has come up with new innovative feature of fragrance. This means that kids will enjoy good hand writing with sweet fragrance.This is an added advantage to our product as this idea is not applied to any of the pencil to the date. pic Conclusion Thus looking at the challenges and the opportunities which rural markets offer to the marketers it can be said that the future is very promising for those who can understand the kinetics of rural mar kets and exploit them to their best advantage. A radical change in attitudes of marketers towards the vibrant and burgeoning rural markets is called for, so they can successfully impress on the millions rural consumers spread over approximately thousands of villages in rural Bangladesh.Eurosif European Social Investment Hamida Kawser Student of UIU Second samaster BBA Departmeny Road Number 27 Dhanmondi Dhaka 30. 03. 2013 Respected Sir. I am submitting you my report on auto companies and associated risk and opportunities these pose for long-term return. Perpose behind preparing automobile report is to have an idea about how automobile companies grew through decades. So that we can use this quality information in Bangladesh industry and even in our personnal business field. pic pic pic