A Study on Various Fruit Juice Companies of Bangladesh

CHAPTER 1 INTRODUCTION 1. 1 Origin of the storey This brood was conducted and demoted as a p craftial requirement for the course Business colloquy (BUS 231). The report was authorized by Eng. Mr. Kamrul Hassan, Assistant Professor, Department of Business Administration, vitamin E West University. The report was prep ard jointly by our stem members. 1. 2 Background of the Study We were assigned as a group to curb a study on various take succus companies of Bangladesh. We drive conducted a study on their composition and in resembling manner denudation aside the consumer perception intimately the crossing.We find out the consumer perception well-nigh various fruit succus. 1. 3 Objective of the study The main purpose of the digest is to show the customer favourence to select fruit succus by doing a postulateionnaire based panorama. We were instructed from our billet communication course lecturer Eng. Mr. Kamrul Hassan to submit a business communication report on a intravenous feeding generetic products . We choose four fruit succus companies that be available in Bangladesh, such as Pran, Acme, Frutika and Shezan mango succus. This project overly discusses the frequency sidestep and show graph of several(predicate) questions well-nigh fruit juice.It in addition helps to experience the customer satisfaction level and customer blot loyalty of distinct brands of fruit juice. We had around objectives behind making the report. These ar To live astir(predicate) consumer perception for fruit Juice. To gather practical knowledge on analyzing companies financi anyy. To be experienced on gathering report. We believe that we were successful to fulfill al closely of our objectives. Thanks Allah to bless on us. 1. 4 Scope The main tension of this report is to discuss the customer preference about the fruit juice and the factors which be the reasons to select their product.It also gives a little description about the history, mis sion, vision, goal and strategy about the industry. The report discusses the products and service they are giving. It also discusses, the target customer and tradeplace they are focusing to do business. 1. 5 Methodology 1. 5. 1 Sources of information We collect this information from our friends and our relatives. A diminutive proportion of bulk like 20 from university and 10 from our topical anaesthetic anaesthetic friends and uncles was selected, as the population of the study. 1. 5. 1. 1 Primary sourcesDirectly from filling the headlandnaire. 1. 5. 1. 2 heartbeatary sources Taken data from various magazines, Newspaper and former(a) grown source of information collected from diverse websites and search engines. 1. 5. 2 selective information Collection techniques We nurse collected our data by questionnaire. 1. 5. 3 data Analysis techniques The report was chiefly done on the various mount up of people. These people communicated with us via questionnaires. 1. 5. 3. 1 St atistical tools apply We control utilise frequency h overaged overs and pie chart as our statistical tools. 1. 6 Definitions and AcronymsThe human- congresss balance of communication makes it an activity that involves ethics. But business communication in particular proposition brings honorable considerations into play. The fundamental purpose of a business is to stay in business and, some would say, to maintain or increase stakeholder wealth. When a business is in trouble or the owners are greedy, it providedt be altogetherure to try to serve this purpose by using communication in unethical itinerarys. 1. 7 Limitation The major limitations encountered are Lack of passable time The term paper was prepared within a real short time considering the topics related to it.Thats why it was not contingent to demonstrate all aspects of the report. In comfortable data The data take for sufficient synopsis for preparing the report could not be collected due to the insuffici ency of data. In undifferentiated data Data from different sources were quite inconsistent which created some problems in making the report & compelled us to verify the data diligently. well-nigh information was withheld to preserve privacy of the companies. So, we quite a littlet give the comminuted information ever more. 1. 8 Report Preview The root shape up chapter we have talked about the origin & the background of the report.We also have discussed the objectives, scopes, methodologies, definitions & acronyms and finally limitations to wrap up the chapter. Then in second chapter of the term paper we have include the introduction and some brief information on fruit juice companies. It also includes the organ gram of the companies, its missions & visions, its services etc. Then in the third chapter we have analyzed perception of consumers and make a table and graph by using statistical techniques for the fruit juice companies In the final segment, we have drawn our own concl usion regarding the ratio analysis. We also have some recommendations stated at the end.CHAPTER 2 ORGANIZATION 2. 1 History of the brass section(PRAN) PRAN means P- Program for R- Rural A-Advancement N- Nationality PRAN is currently the some well known household name among the millions of people in Bangladesh and foreign also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving reputable certificate like ISO 90012000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.PRAN is the pioneer in Bangladesh to be involved in pack farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically jammed solid food and drinks products. The brand PRAN has open up itself in e really category of food and beverage industry and stick out boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even dairy farm products.Today, our consumers not only value PRAN for its authentic refreshing juice drinks products, alone also for its mouth watering eccentric confectionery products with high visual appeal and exciting texture. We intend to expand our presence to every break of the world and strive to make PRAN a truly international brand to be recognized globally. 2. 2 Mission 1. beingness respectful towards everyone. 2. Being trustworthy by action. Being passionate and creative in all we do. 3. Keeping things simple in the way we do things. 4. Being ethical and transparent. 5. Demonstrating individual and collective ownership. . Practicing an open culture in communication and interaction. As a uniquely Asian gild, our goal is to catalyze progress in Asia by piecing together technology, connectivity and talent this brand is symbolic of our comm itment to the industry, to the land Vision PRAN is the largest grower and processor of fruits and vegetables in the acres. Their contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality standards. They think the relative advantage of their country as an economy lies in agriculture.They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. Strategy declination 2009 Present (9 calendar months) To prepare annual, semi-annual and quarterly plan to achieve key commercial-grade targets for the the guild. To reveal, analyze and develop the competitors harm positioning and price points relevant to tariff plans in the industry which meets customers needs. To identify and get well acquainted with pricing model by rewrite/ implementing current price plan. To identify threat or potential by tracking entire commercial divisions key perform ance. To identify and develop product costing and implement quarterly Commercial activities calendar. To analyze & develop and recommend co-ordination meeting with all stakeholders of pricing & product team to review the activities/stages and button forward. To identify, prepare pricing c formerlypt and develop the commercially feasible report and roll out through O.K. process. To achieve targeted KPI of each stages by utilizing pricing tools to meet the Pricing model. To generate concept and get it approved from management in pursuit of play alongs business targets. To follow the systems and policy in place to for smooth operation of sales function. 2. 3 Organizational complex body part & Size Pran Company is one of the largest Food & Beverage Company of Bangladesh. They have their network tower all over Bangladesh. They also have lots thieve within Bangladesh. The basic departments of this organization are- Finance, tradeing, Accounting, HR, bodied Strategy, Internal Au dit, Technology, and Corporate Affairs. There are one head for each of these departments. CEO CSO CHRO chief financial officer CTO CMOAnd other department head officers are also important but lesser than these head officers. 2. 4 products, services, customers, markets Company Policy To market products of consistent quality at home and abroad as per world standards produced hygienically in accordance with good manufacturing practices in state of the art plants & process, packed in appropriate packaging and remain committed to these objectives at all the times. Corporate Head Office Property Heights, 12 R K Mission Road, Dhaka 1203. LOCATION OF increaseION Location of Production Ghorashal, Palash, Narshingdi. PRODUCT CATAGORIES Product Categories Juice, Drinks, Beverage, Culinary, Snacks, Confectionary, Dairy. Major Exporting Products return Juices, Fruit Drinks Instant pulverized Drinks, Pickles , Canned Fruits & Vegetables, Extruded & Fried Snacks, Tea, Aromatic R ice, Puffed Rice, Flattened Rice, Jam & Jelly, unequivocal Spices, Blended Spices, Mustard Oil, Mineral Water, Dehydrated fruits, Tomato Ketchup / Sauce, Toffees, Candies, burble Gum, Biscuits & other confectionery etc. Major Exporting Countries India, KSA, UAE, Kuwait, Bahrain, Qatar, Djibouti ,Angola, Australia, Austria,, Belgium, Benin, Brunei, Burkina Faso, Bhutan, Cameroon, Canada, Capo Verde Islands, Chad, Congo, Eritrea, equatorial Guinea, Ethiopia, France, Gabon, Gambia, Germany, Ghana, Greece, Guinea, India, Italy, Ivory Coast, Japan, Korea, Lebanon, Malaysia, Mali, Mauritania, Mauritius, Myanmar, Mayo tee, Nederland Antilles, Nepal, Niger, Oman, Pakistan, Palestine, Qatar, RCA, Reunion Islands, Senegal, Sierra Leone, Singapore, Srilanka, Sudan, Sweden, Switzerland, Togo, UK, USA & Yemen. 2. 5 incoming Plan of the Organization Like every food & beverage company AMCL Pran Company also has a future plan. harmonize to their plan, this company gives quick effort fo r performing well.This company is performing very competently. They are always tries to ahead of their competitors. This activity indicates that they penury to ginger nut more market piece of ground day by day. So the future plan of AMCL Pran Company is to grab the highest market share within couple of years. 2. 6 History of the organization (FRUTIKA) Akij Group is one of the fastest business conglomerates in Bangladesh. Founded by late(a) Sheikh Akij uddin, the group started in humble way through handicraft business in 1940. Under his dynamic and charismatic leadership, the Group chop-chop rose to the peak of success and has today 25 large industrial and Commercial Units. Akij Food and Beverage Ltd is one of them.Akij Group launched in the local market three varieties of fruit juice under the brand name, FRUTIKA. 2. 7 Mission, Vision, Goal Strategy mission As a concern baby of Akij Group, the mission of AFBL is to surf the people outmatch quality, social well occur etc. Th e mission of Akij group is narrow Vision profit increase, market share and want to be market leader. They also have a vision to create new job opportunities in the market. Goal Akij group has an objective to full fill their mission and also increase the company growth with adequate profit margin and more over want to carry through their customers. 2. 8 Service, customer, Target Audience and MarketAkij Food and BeverageLimited wants to indulge their all the customers. But it is very difficult to satisfy the all. . So in order to make sure the customers choice they has different tonicitys of juice named Frutika like mango, Orange and grape. prospective Plan Frutika is now a well known brand. So AFBL has a plan for increase its profitability. They are looking for new plant of new flavor. They are thinking for observe in market with 2 liter juice bottle. 2. 9 Future Plan of the Organization Like every food & beverage company Akij Food and beverage limited also has a future plan. Ac cording to their plan, this company gives strong effort for performing well. This company is performing very competently.They are always tries to ahead of their competitors. This activity indicates that they want to grab more market share day by day. 2. 10 History of the organization ( vertex) apex Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated tobringing the highest quality products and services to our customers. The superlative Agrovet & Beverage Ltd. is a FMCG business venture to fabrication fruit juice, mineral water and many more. These are manufactured and bottled in a state-of-the art processing factory using latest machines and Tetra-Pak facility. 2. 11 Mission, Vision, Goal, Strategy MissionThe mission of ACME group is perpetual quest for excellence. Vision ACMEs holistic approach is to ensure Health, vitality and Happiness for all by manufacturing quality pro ducts of the highest quality at low-priced prices and expanding in the local and global market. 2. 12 Service, customer, Target Audience and Market ACME, though a pharmaceuticals company, produce juice as a food product. The marketing process of ACME juice is different than the other products that ACME produces. These diversities are found in statistical distribution line, target, promotion strategy, pricing strategy, consumer relation and so on. To identify the potential target market ACME runs survey.For ACME juice the target market is the upper mannikin and middle class people. It includes the people who are health conscious and prefer juice to satisfy thirst rather than cold drinks. 2. 13 Future Plan ACMEs concern is is that the happy health of consumers. They are buying new plants for innovative-safety pack for their juices. Shezan Shezan is not our locally made juice. It is imported from Pakistan. In our local market, we get only mango flavor of Shezan. The importer of the S hezan juice in our country is Nature Care. CHAPTER 3 Findings and Analysis Research Approach The respondents for this study are consumers who are using toilet soap at home, lived in Bangladesh.Research is concentrate mainly on younger consumers. Small amount of elder consumer also present in this survey. A pilot survey was carried out first and then questionnaires were use as a tool to collect required data. Sampling Method There are 10 questions about fruit juice and all brands were very familiar in Bangladesh. The questionnaires were distributed among the male and womanish consumers who live in Dhaka. Sample coat was 30 and which covers all the brands used by different respondents. Data Analysis The statistical data analysis was done mainly thorough descriptive statistics, using Chi-Square method. The SPSS software was used to execute the analysis process.Methods such as pie charts were used to derive and re-start the data. The MS Excel was also used in data summarization proc ess. enquirys used in Questionnaires The survey questions are shown below 1. Which brand you prefer most as the better fruit juice? i)Pran ii) Frutika one-third) Acme iv) Shezan v) some others 2. Which juice you unremarkably take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others 3. How often do you buy juice? i) nonchalant ii) in one case in a hebdomad iii) After 15 long time iv) Once in a month 4. What flavor do you like most? i) Mango ii) pipeline iii) Orange iv) dirty dog v) Others 5. From where you barter for the juice frequently? ) Super market ii) Grocery shop iii) calculate shops iv) indemnity grocery v) Others 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others 7. From where do you receive to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper v) Others 8. Which coat do you prefer most? i)250 mL ii) 500mL iii) ampere-second0 mL iv) 1250 mL v) Others 9. What do you prefer bottle or packet boat juice? i)bottle ii)packet 10. cerebration of identical products offered by companies, how would you equation your product? i)Much best ii) Some what better iii) roughly the identical iv) Somewhere worsened v)much worse SURVEY summary Quantity of QuestionnairesThe summary of questionnaires collected is shown below. Question 1 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan v) Others compend AND INTEPRETATION Table 1 Which brand you prefer most as the best fruit juice? Frequency part well-grounded percentage accumulative per centum i Pran 10 33. 33 33. 33 33. 33 ii Frutika 7 23. 33 23. 3 56. 67 iii Acme 3 10 10 66. 67 Iv Shezan 4 13. 33 13. 33 80. 0 v Others 6 20 20 100. 0 arrive 30 100. 0 100. 0 Histogram (Pie chart) pic commentThe table is showing that Pran is the best fruit juice on the basis of our survey. Out of 30 respondents 10 respondents go favor of Pran which results for 33. 33% of total and respondents 7 prefers Frutika which result for 23. 33%,Acme 10%,Shezan 13. 33% and Others 20% of total respondents. Question 2 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan v) Others ANALYSIS AND INTEPRETATION Table 2 Which juice you usually take? Frequency Percent Valid Percent accumulative Percent i Pran 8 26. 67 26. 67 26. 7 ii Frutika 6 20 20 46. 67 iii Acme 2 6. 67 6. 67 53. 34 Iv Shezan 6 20 20 73. 34 v Others 8 26. 67 26. 67 100. 0 occur 30 100. 0 100. Histogram (pie chart) pic Interpretation From the table, we are gibeing the juice which usually drink by the respondents. Out of 30 respondents 8 respondents drinks Pran which result for 26. 67% of total and 6 respondents drinks frutika which result for 20%, acme 6. 67%, shezan 20% and Others result for 26. 67% of total respondents. Question 3 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month v) others ANALYSIS AND INTEPRETATION T able 3 How often do you buy juice? Frequency Percent Valid Percent cumulative Percent i Everyday 7 33. 33 33. 33 33. 33 ii Once in a week 9 23. 33 23. 33 53. 33 iii After 15 days 4 13. 33 13. 33 66. 67 Iv Once in a month 4 13. 3 13. 33 80. 0 v Others 6 20 20 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the supra data it mint be concluded without doubt that most people buy fruit juice once in a week. Second highest number of people buys juice every day which results of 33. 33%. Other people buy juice after 15 days and once in a month which results is 13. 33%. Question 4 4. What flavor do you like most? i) Mango ii) Grape iii) Orange iv) Lemon v) Others ANALYSIS AND INTEPRETATION Table 4 What flavor do you like most? Frequency Percent Valid Percent Cumulative Percent i Mango 12 40 40 40 ii Grape 4 13. 33 13. 3 53. 33 iii Orange 5 16. 67 16. 67 70 Iv Lemon 5 16. 67 16. 67 86. 67 v Others 4 13. 33 13. 33 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) picInterpretation From the higher up table we can see that from the sample of 30, 40% people like mango flever, 13. 33% people like grape and others and 16. 67% people like orangish and lemon. 5. From where you procure the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery ANALYSIS AND INTEPRETATION Table 5 From where you purchase the juice frequently? Frequency Percent Valid Percent Cumulative Percent i Super market 10 33. 33 33. 33 33. 3 ii Grocery shop 2 6. 67 6. 67 40 iii Fancy shops 4 13. 33 13. 33 53. 33 Iv Premium grocery 6 20 20 73. 33 v Others 8 26. 67 26. 67 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, 33. 33% people purchase juice from super market, 6. 67% people purchase from grocery shop, 13. 33% people purchase from pick up shop,20% people purchase from premium shop and 26. 67% people purchase from ot her market. Question 6 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 v) Others ANALYSIS AND INTEPRETATION Table 6 The age group who are responding this survey? Frequency Percent Valid Percent Cumulative Percent i 0-14 9 30 30 30 ii 15-20 10 33. 33 33. 33 63. 33 iii 21-26 3 10 10 73. 33 Iv 27-35 6 20 20 93. 33 v Others 2 6. 67 6. 67 100. 0 Total 30 100. 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, age betwixt 0-14 of customer responds 30%, age between 15-20 of customer responds 33. 33%, age between 21-26 of customer responds 20%, age between 21-26 of customer responds 10%, age between 27-35 responds 20% and above that responds only 6. 67%. Question 7 7. From where do you pursue to know about this juice you are taking? i)TV ad ii)Radio iii)Bill-board iv)Newspaper v) Others ANALYSIS AND INTEPRETATION Table 7 From where do you come to know about this juice you are taki ng? Frequency Percent Valid Percent Cumulative Percent i TV ad 5 16. 67 16. 67 16. 67 ii Radio 6 20 20 36. 67 iii Bill-board 3 10 10 46. 67 Iv Newspaper 8 26. 67 26. 67 72. 7 v Others 8 26. 67 26. 67 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation from the table we came to know that, 16. 67% came to know about the juice from TV ad, 20% from radio, 10% bill board, 26. 67% from newspapers and others. Question 8 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL v) Others ANALYSIS AND INTEPRETATION Table 8 Which size do you prefer most? Frequency Percent Valid Percent Cumulative Percent i 250 mL 16 53. 33 53. 33 53. 33 ii 500mL 4 13. 33 13. 33 66. 67 iii 1000 mL 2 6. 67 6. 67 73. 33 Iv 1250 mL 3 16. 67 16. 67 83. 3 v Others 5 10 10 100. 0 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the above table we can see that from the sample of 30, 53. 33% people prefers 250 ml bottle of juice, 13. 33% pr efers 500 ml,6. 67% 1000ml,16. 67% people prefers 1250 ml and 10% people prefers others size bottle of juice. Question 9 9. What do you prefer bottle or packet juice? i)bottle ii)packet ANALYSIS AND INTEPRETATION Table 9. What do you prefer bottle or packet juice? Frequency Percent Valid Percent Cumulative Percent Bottle 16 53. 33 53. 33 53. 33 Packet 14 46. 67 46. 67 100. 0 Total 30 100 100 Histogram (pie chart) pic Interpretation From the table we can see that 53. 33% people prefers bottle juice and 46. 67% people prefers packet juice. Question 10 10. opinion of interchangeable products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) approximately the same iv) Somewhere worse v)much worse ANALYSIS AND INTEPRETATION Table 10. Thinking of similar products offered by companies, how would you compare your product? Frequency Percent Valid Percent Cumulative Percent i)Much better 11 36. 67 36. 67 36. 67 ii)Somewhat better 6 20 20 56. 7 iii)About the same 3 10 10 66. 67 iv) Somewhere worse 5 16. 67 16. 67 83. 39 v)much worse 5 16. 67 16. 67 100. 01 Total 30 100. 0 100. 0 Histogram (pie chart) pic Interpretation From the data above we can interpret, that most of the customer are brand loyal and they compare product much better. 16. 7%of the sample says that their product is somewhere worse or much worse and 10% customer says that their product is about the same. CHAPTER 4 Conclusions and Recommendations 4. 1 CONCLUSION The fruit juice companies in Bangladesh is consists of a few producers. The demand for this product is very much vulnerable in terms of pricing. All companies are trying to give their product at a price which is affordable to most of the people in the country. Fruit juice is an uprising product in Bangladesh as a great portion of the population, in summer the frui juice demand increases. There are many fruit juice companies (pran,acme,shejan,frutika etc. has been able to penetra te the market with heavy promotional activities. With different flavor, different bottle and packet sizes, different brand, different price, different quality, have been highly successful in their fields. Its distribution process is highly efficient. It has a huge availability around the country. We have found that usually the children love to take it. We found out that mango is a very popular flavor. Though the children love this, the age old people also have interest in it. People find it as a popular medium of drink. As ours is a mainly summer based country, so we see its demand on scotching heat. 4. 2 Recommendation for fruit Juice fruit Juice should emphasize on taste because most of the buyers prefer the juice which tastes better. ? fruit Juice can have a wide range of flavors as consumer taste varies. ? fruit Juice should launch more attractive advertisements to attract consumers. ? fruit Juice can sponsor various programs to be promoted. ? Rebate or other types of cash offs can be offered to increase sale. ? There should be differentiate segmentation and targeting for kids as kids motivate their parents to buy fruit Juice ? Explanations of experts can illustrate the purity of fruit Juice which will clear consumer doubts. ? much nutritious factors can be added to fruit Juice to ensure consumer health. Appended split References 1. www. wikiepidia. org/en 2. ttp//www. AMCL Pran. com 3. Consumer Survey 4. http//www. google. com Blank format of questionnaires This questionnaire is designed to determine the factors that are most important to you as a customer of juice. Your kind and enduring response would enable us to complete the survey. 1. Which brand you prefer most as the best fruit juice? i)Pran ii) Frutika iii) Acme iv) Shezan 2. Which juice you usually take? i) Pran ii) Frutika iii) Acme iv) Shezan 3. How often do you buy juice? i) Everyday ii) Once in a week iii) After 15 days iv) Once in a month 4. What flavor do you like most? i) Mango ii) Gr ape iii) Orange iv) Lemon 5.From where you purchase the juice frequently? i) Super market ii) Grocery shop iii) Fancy shops iv) Premium grocery 6. The age group who are responding this survey? i) 9-14 ii) 15-20 iii) 21-26 iv) 27-35 7. From where do you come to know about this juice you are taking? i)TV adv ii)Radio iii)Bill-board iv)Newspaper 8. Which size do you prefer most? i)250 mL ii) 500mL iii) 1000 mL iv) 1250 mL 9. What do you prefer bottle or packet juice? i)bottle ii)packet 10. Thinking of similar products offered by companies, how would you compare your product? i)Much better ii) Some what better iii) About the same iv) Somewhere worse v)much worse