Persuasive memo Essay Example | Topics and Well Written Essays - 500 words

Persuasive memo - Essay Example While I respect your professional background, I believe that this is less of an identity and more of a description of a particular aspect of our business model. In reality I believe that Persuade Cafà © suffers precisely from this lack of corporate brand. The following suggestions work within this recognition to both improve business efficiency and establish a more thorough brand identity. While I understand you are opposed to the introduction of t-shirt sales, I believe that our business has simply gone about them wrong. Rather than implement them as a kitsch item with a one-time slogan, they could be constructed with a brand identity like Nike’s that is less about advertising the company and more about embodying its core values. This way the shirts would establish this emotional connection with the consumer and constitute a new mode of in-store revenue. Another point I took contention with was your downplaying of in-store dà ©cor. You indicated that dà ©cor was unnecessary as quick service was the primary goal. I believe even for fast transactions it is important to pay attention to the in-store dà ©cor as this send a message to the consumer about the stores’ values. The employee surveys indicated that training programs were clearly lacking. I believe it would be effective for the corporate offices to hire an instructional designer to establish an e ffective and efficient corporate training program that could ensure new employees are brought into the company in the proper way. Additionally, long-term career opportunities and advancement options could be established. Ultimately, I believe all the problems at Persuade Cafà © stem from a lack of a strong corporate identity. If the company then is going to come out of their Wall Street difficulties that must establish more a market niche. If the company’s intention is fast service, then we need to find a way to maximize the quality of the items in as fast a way as