P.R FIELD

Remember proper referencing for anything taken from a source of any kind (book or Internet, CD, DVD, anything). Dazzle me with your knowledge. QUESTION 1 Read the short cases below, choose two of the three cases provided, then response the questions that follow for each case. ethics case subject area 1 Youve belatedly left a Job as an account supervisor at a public relations authorisation that specializes in social media and engineering science clients to go to work in the public relations division of a leading smart phone manufacturer.You learned of the career opportunity a fewer months after the agency you worked for had failed to win the smart phone company as a client. You were a member of the team that developed and flip the business and happen to have the agencys entire presentation on a arsenal flash drive. Your new boss asks you to propose strategies and tactics to co-occurrence the launch of a ground-breaking application. The fastest and easiest thing for you to do is to likeness relevant portions of your previous employers proposal, including key messages for targeted markets, and present It to your new boss.What do you do? (Cited from APRS Ethics and Standards Case Study Series) Ethics case study 2 has asked you to import a speech for the Chairman of the Board that will be delivered at an International Air Transport Association gathering in Geneva, Switzerland. Your voiced hopes to use the speech as a springboard to open countersign about the subsidiaries many airlines receive from governments in the countries where these carriers are based. Your clients position is that this creates cheating(prenominal) competition and lowers the subsidized airlines standards of service, safety and security.Your deadline is immediate and you have the worst writers resist youve ever had in your life. Through some random electronic searches, you shape the perfect speech on Youth. It was delivered by a member of Panamas study Assembly who opposed the governments generous subsidiaries of the countrys state-owned airline and was ousted with subtitles. You are ready to copy it and present it to your client because it is exactly what you have been directed to write. But youre ill-fitting because you know the speech will not be your own work.The deadline is immediate. What do you do? (Cited from APRS Ethics and Standards Case Study Series) Ethics case study 3 One of the biggest success stories in the engineering sector has hired the large international public relations agency you work for to fend for its interests in a fierce battle to retain market dominance. Your agency was hired because of its mistreated success in marketing communication and trim backs solicitude for other technology companies. You were not involved in signing the business, entirely are excited to be on the account team.You learn that the issue is a larger, better established and even more successful technology company that is developing products to compete head-to-head with your new client. With your expertise in multiplication media, your task is to secure news reports and blobs about how poorly the competitors products set and the possible problems that they create because of incompatibility with the most common operating systems. The besides basis o have to support allegations that the competitors products dont work is a few negative online reviews and print media reports.