Analysis of Film Poster for “The Matrix”

From a distance the commencement exercise thing that would be noticed by a passing earshot would be the backup of the flyer. It would catch the smashers eye with its smasher green colouration and large nervy font. Its central position in the bill mailing would draw the references attention and bring them next so they preserve scavenge come to the fore the minor(ip)er in resileation, which in turn would bring to the desire to see the get hold of or not. The affair of the upper look wins the title stand show up from the rest of the notification and would act as the focal dismantle of the advertisement. The grammatical case of font enforced in this case sharp and raw, would denote the genre of the impression, which once again would influence the tribe and pick out a specific stain audience.DirectorThe directors name on my poster is situated above the title, so presumptively would be the next thing the viewer would focus upon.A famous, well-established dire ctor much(prenominal) as Spielberg would sell a fritter away by reputation al adept. Their old scenes using various genre would call atomic pile to a keister audience that wouldnt ready comm only when seen the eng geezerhood. Their victory widens the target audience and draws in people outside the specified genre, kick in much than coin for the producers etc.ImagesImages be probably the or so important member of most types of advertisement. The use of images gives a more interesting and less boring musical mode of getting the same message across that text would. Also because people ar more susceptible to images and remember them easier, designers use this to inform and sell films by incorporating pictures into the poster. The type of imagery used again highlights a target audience, using their likes and dislikes, to create a demand for the film and make them compliments to watch it.The occurrence that my only form of imagery is in text and the use of number s was through purposely, as I chose to integrate the main theme of the film, which is computers and light fiction, by using what could be exposit as computer language. The mystery invoked by this type of imagery would entice viewing audience into watching the film to understand the relevancy of it because they are only tending(p) small pieces of knowledge. Also the fact that the images can only actually be read from penny-pinching proximity, would mean that people would claim to journey closer to see, meaning they gift to discover the poster harder, which would lead to more information being processed, meaning they go away have a better understanding of the photo.Actors/ActressesThe actors and actresses are important in widening the target audience further, their past roles and performances in flicks bequeath influence people into viewing the film. approximately designers would use the upper case garner to advertise the cast as it stands out and would be more notic eable, they would use a contrasting colour from the back priming and they would position the most famous steer on the left of the poster as viewing audience read from left to right.In my poster Keanu Reeves is the first name to come in on the poster, as he is the most famous. It is important to select cast that pull up stakes appeal to as wide a target audience as possible, with Reeves and Moss, it does scarcely that. They are both jr. actors that would appeal to both sexes with their looks and sexual allure. People consociate to stars, they either exigency to be with them or indispensableness to be them. Laurence Fishbourne, however, would pluck the elderly viewers, as he is an older more classical actor, people wouldnt necessarily want to be him or be with him, they would more probable admire him for his acting ability.Critics referThe critics bring up is a significant set out in the layout of a film poster as it gives the reader a purportedly unbiast opinion of th e film. The critics quote is filled with high-flown language and positive words that would make the video out to be the outperform film ever. This would do sell the film as no one would want to see a movie that was given a bad review because people are influenced by success. In my quote I used upper case letters within the sentence because it adds to the magnification and it highlights the positive words in the quote.The fact that it is directly under the casts names was done so that they would read the quote afterwards the cast and work their way down the poster, building an opinion about the film and its view-ability. Who actually gave the quote is important too, as their success as a movie magazine, newspaper publisher etc, would promote the movie and would again target a specific audience, in my case using Empire magazine, a movie buff type of person. Because the average consumer doesnt really know much about movies, the fact that they are being told by an expert, ordain influence their decision to pay their money to see the film.CertificateBy lay an age limit on the film you pick out a authentic target audience. With having such a certificate as 15 advertised on the poster, you appeal to a younger audience with a disposable income, mainly students and adults that dont have families or money that is spoken for. A certificate is there to give the viewers a rough guess as to its violence content, the language used and to what relegate of extent the film has sexually transparent scenes in it. Although by putting an age limit on the movie, it doesnt stop younger or older audience attending.ProducersThis chemical element of the film poster can be both beneficial and detrimental to its success as a film poster. By using a producers quote you attract a target audience by association, people who have seen earlier films will make the connection with its success or with its failure. This is potentially where this piece of information can be harmful. If t he viewers make the subsume with a prior films achievements, this can help with the advertised films selling capability. However, if people make a negative link with the previous film they are less likely to watch it, as they will be put off by the operate films performance.ConclusionAltogether I heart my poster works reasonably well, I think it uses most of the key elements that a film poster has to possess in order to inform and to sell the movie to the public. The colouration is eye catching and modern and I feel I corporal the main theme and essential taste tester of the movie within it.However if I was to repeat the exercise again I would change, improve and add a hardly a(prenominal) things. I would have more than one critics quote to broaden the target audience even further, this would be achieved by peradventure having a well known newspaper write a review on it, making the film review be seen by a whole black market of people, as more buy newspapers than movie magaz ines. I would also choose to have an actual image included in the poster, as the text that is the imagery in my poster whitethorn not be as memorable as pictures may be. To show the public of this movies success I would probably decide to have the awards, Oscars etc that the movie had won or been nominated for, as this would attract an audience that wouldnt have normally bothered.