War from 18th Century Naval Capabilities to the War of 1812 :: essays research papers

WAR FROM 18TH CENTURY NAVAL CAPABILITIES TO THE WAR OF 1812   Ã‚  Ã‚  Ã‚  Ã‚  The English Navy has to obviously be strong to protect an island, and had already been tested against sea powers of Spain and the Netherlands. France, which was not susceptible to an attack from the water, began to build it’s naval fleet and became a threat to the English merchant vessels. England began to realize the importance of having a strategy through an allied coalition in which their greatest contribution to the alliance would be though sea power and the four elements of the merchant marines, a struggling navy, strategic materials, and good offshore bases.   Ã‚  Ã‚  Ã‚  Ã‚  The eager French divided naval forces into two fleets: Mediterranean and Atlantic. In an effort to stop the French from maintaining trade routes, the English enacted the â€Å"Rule of 1756† which prohibited anyone from taking over the French trade routes in time of war, but would continue to subsidize the German raiders. The French tactic at sea was to try and get ahead of the superior English vessels and fire while moving forward to increase the range of each round; once the ship was disabled, the French would then flee or turn and destroy. The English preferred a straightforward approach, which sometimes meant to move within pistol range in order to increase the accuracy of their weapons. Both sides agreed that they needed to improve accuracy as well as the rate of fire. It was British tenacity as well as strong naval traditions that allowed the island country to survive and be the strongest empire that the western world had ever known.   Ã‚  Ã‚  Ã‚  Ã‚  In America the two groups of populations from England and France were not religiously yoked together. The French stood strong with Catholicism and the English were not going to be bound by the laws of the Catholic Church any longer. As far as fighting skills, the French had a leg up when it came to wilderness warfare. The French worked closely with the Indian population and learned a great deal about how to live off of the land while being employed by it as well, for example as a trapper. The English on the other hand took to the fields of the new world to become farmers, and many of them had to be taught how to shoot a weapon.   Ã‚  Ã‚  Ã‚  Ã‚  Once the idea of revolution the streets, which had spawned from texts like Common Sense, the individual new states were forced to fight independently against England.

Scm Micromaxx and Rim

SCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized lis t of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and in clude diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity ProgramBlackBerry's Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2.Women Business Enterprises certified by the  Women's Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned busines ses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing proce sses and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbou nd Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping c osts and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhanc e our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addi tion to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Microma x has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done inte rnally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specifi c product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon. Scm Micromaxx and Rim SCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized lis t of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and in clude diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity ProgramBlackBerry's Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2.Women Business Enterprises certified by the  Women's Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned busines ses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing proce sses and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbou nd Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping c osts and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhanc e our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addi tion to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Microma x has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done inte rnally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specifi c product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon.

Case Study About Underemployment

Underemployment exists when employed persons have not attained their full employment level in the sense of the Employment Policy Convention adopted by the International Labour Conference in 1964.According to this Convention, full employment ensures that (i) there is work for all persons who are willing to work and look for work; (ii) that such work is as productive as possible; and (iii) that they have the freedom to choose the employment and that each workers has all the possibilities to acquire the necessary skills to get the employment that most suits them and to use in this employment such skills and other qualifications that they possess.The situations which do not fulfill objective (i) refer to unemployment, and those that do not satisfy objectives (ii) or (iii) refer mainly to underemployment. Most economists instinctively dismiss the term underemployment when they first encounter it. The conventional wisdom is that someone is working, seeking work, or voluntarily out of the l abor force. If they do not like their job or the number of hours worked per week, they will pursue opportunities until they find a better fit.However, a bit of reflection suggests that the concept of underemployment is quite relevant and important. While people have wide and continuous preferences for hours worked per day or week, most jobs available still require thirty-five to forty hours per week spread over five days. Thus, given this fixed hours constraint, most people are either underemployed or over employed. Consider the so-called trailing spouse where one spouse finds a very satisfying job in a place where there is no market for the special skills of their partner.Others find that they would have to relocate or commute long distances to attain a job that matched their training and abilities, but they value certain lifestyle patterns . In both of these examples, the person’s underemployment is voluntary. They could relocate and receive a wage commensurate with their h uman capital. Nevertheless, so long as they choose to live in a labor market that is too thin or sparse to provide them appropriate employment opportunity, they are underemployed and the local labor market has excess capacity.

Descriptive Art History Essay

Jade Richards-Butler Professor Jonathon Farris ARTH 100 Descriptive Essay This work resembles a four-legged animal wearing a mask with human features. It is a sculpture in the round created using an additive method. The smooth, highly polished texture and reddish colour of the sculpture give the impression that the material is ceramic. The sculpture’s head displays both human and animal qualities. The ears are positioned symmetrically, slightly off center of the head.They are of a triangular shape and stand erect in a pointed manner resembling ears similar to those of some dog breeds. They are slightly concave and face frontwards. Around the face there is a raised layer of the material creating the illusion that a mask has been superimposed onto the sculpture. The â€Å"mask† is a slightly different colour than the head and covers what would be the sculpture’s face. Right in the center of the â€Å"mask† are human features. The eyebrows are slightly raised and low set, sitting unusually close to the eyes.The eyes protrude slightly from their sockets. They are almond shaped with incisions outlining the eyeballs. The top of the nose begins between the two eyes, lengthwise it occupies about a third of the â€Å"mask†. It is highly protruding with a sharply defined bridge. Under the nose there are two raised areas denoting lips. There is an indentation representing the space in between the lips, which is curved slightly upwards suggesting a smile. The ears sit half way down the â€Å"mask†, they are proportional to the mask features with slightly exaggerated ear lobes.There is a hole in the right lobe that appears to be an artistic choice rather than a preservation problem. The inner edges of the hole seem scratched, perhaps there was previously an item sitting in the hole. The front legs are short in comparison to the rest of the body. There is an outward bend half way down each leg. The base of the legs taper off slightly , resembling paws. There are three equally distributed indentations on each paw, the indentations span from the where the legs begin to taper to the tip of the paws.These indentations delineate toes on the paws. The stomach is not in proportion with the rest of the body as it is quite wide and sits slightly off the ground. It is a bulbous shape and suggests that the dog is overweight. This could be a signal of the domestication of this particular breed of dog. The breed was probably native to the area of the artwork and consequently domesticated, serving as companions to humans. The rotundness may suggest that they were pampered, idolized animals. Unlike the two front legs, the two back legs are completely straight.They do not have bends or indentations to resemble paws, instead they slightly flare out towards the bottom. The tail also does not resemble the tail of any known animal. In proportion to the rest of the statue the tail is extremely wide. It is rounded and appears hollowe d out. It appears to be diagonally sliced downwards, the highest point being at the back of the tail. This suggests the sculpture could have a dual purpose as an ornament and a storage vessel. The tail could be an opening to a hollowed out stomach that would provide an appropriate storage facility for grain or liquid.The sculpture’s purpose of creation could be symbolic of shamanism. The mixed representations of human and animal features are possibly the artist’s way of exploring the relationship between these life forms. The human mask could be demonstrating the shamanist practices in which animal spirits work in harmony with a human host through ritualistic trance states. In summary it could be concluded that the artwork could be used both for decorative purposes and for a deeper spiritual use within the rituals of its social setting.

American Film I ndustry in 1950s Essay Example | Topics and Well Written Essays - 2750 words

American Film I ndustry in 1950s - Essay Example The diversity of Hollywood cinema drastically decreased after the Paramount Decree, moving away from the low-budget films to fewer ones with high budgets. As a result, it is demonstrated further, that the audiences of these low-budget films left the Hollywood cinema, rather than transforming their tastes suddenly to art films. The main argument of this study states that the decline in the production of low-budget movies served as the main reason for the growth of art-houses in the 1950s. The art film theatre phenomenon became commercially feasible in the late 1940s. Art houses featured overseas films, documentaries, self-regulating productions and classic re-releases, chiefly Hollywood. These theatres happened to be small, showed only single feature films, accommodated to mature audiences, and more likely, preferred selling coffee rather than popcorn and other eatables. Most of the main-stream movie theatres lacked at business compared to the Art houses which held films over for long runs comparatively. In addition, along with their entrance to major cities and college towns, the art theatres gained popularity and prevalence amongst masses throughout the 1950s. In accordance to Gomery views, the number of art theatres incremented from 250 to 1,500 between 1950 and 1952, though not all of them were showing art films exclusively (Gomery, 2002). Studies revealed that... They were ardent film-goers who efficaciously utilized other cultural products were more likely to be influenced by the reviews and word of mouth rather than any sort of publicizing or advertising. The supposed search for high quality films was offered for a variety of motives for the art film-goers than those being made by main-stream Hollywood studios. With the commencement of World War II, an interest in more crucial and socially critical appearance opened up for entertainment as well as an increased curiosity about the foreign cultures and conventions rose in the masses. Moreover, with television sets becoming popular in the home and focusing on family fare, motion pictures attempted to put forward to the adult audiences something different, mature, which would motivate them to depart their homes (Maltby, 2003). There are several other factors which led the exhibitors to explore outside the Hollywood Studio system for film products. The ruling that vertical integration of the Hol lywood studios violated anti-trust laws evoked the studios to divorce production and distribution from the exhibition (The Yale Law Journal, 1965). With such a transformation, more and more theatres became self-regulating, restraining the control that the main-stream studios practiced over exhibition by way of the Motion Picture Association of America (MPAA). Self-regulating productions were successful in these aspects because they had the flexibility to locate interesting themes, popular stars and enough finance from the studios which was rather a hit or miss effort with higher rate of menace (Robins, 1933: 103-118). Although, in the year 1942, the MPAA eradicated fines and penalties against theatres which screened movies without Production Code seals, the member companies assured

PROJECT 2 Essay Example | Topics and Well Written Essays - 1750 words

PROJECT 2 - Essay Example By so doing, it gives the rationale for the alternative methodology in doing this kind of research (Donald, 2010).  The journal is supported by some others on the topic. This research is, therefore, one of the best materials available in action research. It is because it gives more information on action research and the steps that can be followed when carrying out a comprehensive research are also outlined. Kitchen, J., & Stevens, D. (2014). Action research in teacher education: two teacher-educators practice action research as they introduce action research to pre-service teachers. Action Research, 23(3): 7-28.    The article analyses some of the qualitative techniques that are dependent on different forms of discourse analysis. By analyzing the different methods which depend on analysis of the spoken or written language, the journal examines the relevance of discourse analysis, while looking at qualitative techniques (Kitchen & Stevens, 2014). It entails the examination and analysis of different methods and plays an important role in the discourse analysis, which is a significant in the process of action research. Sample methods used in the analysis of the spoken or written language are discussed in the paper. By reading this article, the reader gets more information on discourse analysis. As such, he or she will be in a position to carry out the process without difficulty. Some attributes of the traditional empirical-research have not been taken seriously by various scholars. This article recognizes the advantages and the disadvantages of traditional research (Peters, 2014). By looking at the disadvantages of this type of research, the article seeks to discover the contradictions which may exist in the research methods (Peters, 2014).It comes up with the conclusion that this type of research has its individual extortions to potency. The paper therefore gets rid of the contradictions that may

Book report(Francis Crick Discoverer of the Genetic Code) Essay

Book report(Francis Crick Discoverer of the Genetic Code) - Essay Example A number of renowned writers are being currently commissioned by the Eminent Live series of short biographies to write and arrange the biographies of the famous persons. For this excellent biography of Francis Crick, this has worked considerably well. Francis Crick's significant scientific contributions and importantly his personality are being presented to the readers by this work of Ridley. He expressed that it was quite difficult to discuss about Francis with certainty as he was a bit private person and didn't usually shared his gossips, moods and biases or his detailed daily life in his writing or work. Even then he wasn't an unfriendly introvert, as he always enjoyed the company of his close friends, colleges and practices a healthy social life when he wasn't in the laboratory. But he ignored fashionable attention and icon as crude and excruciating to hold. He usually kept himself isolated as his close circle was limited to those intellectual personalities the company of whom he perceived as vital for his own learning. This behavior was quite consistent over his entire life and being referred as "dyadic pairing" by Ridley. Very essentially, this habit enabled him to bounce suggestions from his close companion the opinion and judgment of whom he considered trustable. His immediate reference board was Georg Kreisel and a prominent student Wittgenstein. Jim Watson when in 1950s they explored the detailed arrangement of the DNA. While many of the theoretical underpinnings of molecular biology and especially the nature of genetic code Sydney Brenner followed in the 1960s. Later on when Crick shifted to the California's Salk Institute, he due to his dyadic pairing, and as he moved his concentration to neurobiology stuck up with Christ of Koch. His career actually began as a physicist. He was sent to work at the Admiralty and therefore pulled out from school quite early, as he was made to investigate he functioning and detection of mines during the years of war. Specifically, he discovered methods in which the acoustic and magnetic mines provided strong resistance to the ships passing by. Later he decided never make efforts in the field of nuclear weaponry when the atomic bombs were dropped at the Nagasaki and Hiroshima. There afterwards he began his PhD, just before the war, on the tackiness of water. But later when the war was over he again shifted and moved on to the life sciences as he wanted to apply his knowledge of physics and whatever he possessed to be applied to the principles of life. He therefore chose the x-ray diffraction and as in those days most of the scientists perceived the proteins as the likely genie material, he was requested to study the structure of protein, specially the hemoglobin. He was introduced to Watson in the 1950s. After their meeting they immediately shifted to the DNA as according to Watson thought it was quite necessary for the further study of the gene. A very excellent job is being performed by Ridley while describing that how they worked it and why Franklin, Wilkins and Pauling failed to do so. In order to deal with the coding problems Crick spent next ten years if his life. The importance